Our Blog

what is the difference between user testing and usability testing?
Posted by Michael Reich on 12/16/2014
For any business building a new website, the terms user testing and usability testing might seem like a case of semantics, or even po-tay-to/po-tah-to. However you look at it, everybody is a user of the site. Generally, though, the development team is testing usability. They...
personal device use at the workplace
Posted by Abby Perkins - Guest Blogger on 12/04/2014
About 90% of all Americans have cell phones, and, as of January 2014, nearly 60% of those are smartphones. These numbers only increase in the professional world, and personal device use doesn’t stop when the workday begins.Many employees use their personal devices to make phone...
PCI compliance and online shopping security
Posted by Michael Reich on 12/02/2014
As we hurtle toward the holiday season, it seems appropriate to look at one of the most misunderstood concerns for the online retailer – PCI compliance. Nominally, this is a set of requirements designed to ensure that all companies with a merchant ID for processing...
Computer engineer and developer Barbie
Posted by Gary Locke on 11/25/2014
Poor Susan Marenco. In 2010, Ms. Marenco, now a technical editor in San Francisco, got an assignment to write for the “I Can Be…” series of Barbie books published by Mattel and Random House. Although there seems to be some question as to when the book was published (Mattel says...
New baby, new website
Posted by Gary Locke on 11/20/2014
What ever happened to the concept of truth in advertising? Is it dead? Did it ever truly exist? After watching a week’s worth of marketing Tweets, posts, and shares, I decided that all marketers really need to lighten up. We know what we really want to say, but honesty seldom...