How to direct web traffic to your website.Digital marketing is a soaring enterprise in our web centric world. Companies which increasingly rely on the Internet for their business 's success (and, really, isn 't that everybody?) are rapidly coming to the conclusion that generating leads and website traffic flow is critical to the bottom line. The trick, of course, is to direct the traffic in your direction.

You 've already invested a great deal of capital in developing a beautiful website which advances both the visibility and prestige of your company. Congratulations! Now, you must pull the visitors to your site who will benefit you the most as potential clients. There are several basic, but easy, steps you 'll have to take in achieving this goal. Believe me, though, once you've identified your priorities and started off down the highway, the hard part is done.

How to Increase Web Traffic.

1. Develop Buyer Personas

Determine who your ideal customers are, and craft profiles of them. Once this is done, you can tailor the content on your website around these personas. Here's what you need to know.

2. Create a Blog

Clearly, blogs work to draw attention to your site. Consider all of the dynamic content you 've read on other sites, and you 'll realize that great blogs are always centered on the concerns and interests of the reader. So, you really don 't want to make the blog about you.

3. Research Keywords

Populating your content with meaningful keywords and meta-descriptions can get the search engines buzzing in your direction. Check this out.

4. Optimize Your Social Media Presence

You know that you need to establish your identity on all the big social media sites, but other sites might be used by your ideal customers, too, so consider the little guys. Be sure to fill out your profiles completely, link all your content, and give shout outs to your followers! Here's a guide to follow.

5. Tell THem You're Here

Put your URL on everything that has your company name on it. Make sure that it 's on your business cards, your emails, your packaging Ð everything. Don 't miss out on a chance to be found.

Think of these tips as a roadmap. Follow the route laid out here and your website will never be lost.

Gary Locke
By Gary Locke

A semi-professional hyphenate and the Content Editor for CommonPlaces. He has enjoyed a long career in theater and multimedia, and still hopes to one day drive the Batmobile.

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