It is widely known that social media and blogging are crucial aspects to a successful marketing strategy, but some of the recent statistics show that not everyone is as focused as you would expect. Can you guess the percentage Fortune 500 CEOs with a social media presence? What about the percentage of marketing budget that is applied to a company blog? Read on to find the answers and some other surprising social media marketing statistics. Surprising social media statistics

1) 77% of consumers said they are more likely to buy from a company if the CEO uses social media [Tweet this] (http://barnraisersllc.com/2013/09/surprising-facts-trust-social-media/), yet only 32% of Fortune 500 CEOs have a social media presence (http://sproutsocial.com/insights/2013/08/social-media-ceos-study/)

2) Only one-third of the companies in the Inc. 500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

3) Although 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. [Tweet this] (http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy)

4) Blogs are a core piece of social media marketing, content marketing, and organic search, yet only 34% of Fortune 500 companies have active blogs. (http://newstex.com/2013/08/08/fortune-500-companies-are-getting-more-social-in-2013-with-twitter-on-top/)

5) Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior, yet they garner just 10% of social media marketing budgets. (http://www.pamorama.net/2013/03/14/blogs-influence-consumer-spending-more-than-social-networks/#.UUIWiVfp_Xt)

6) While many marketers believe the optimum length of a blog is 500 to 800 words, blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more likes than shorter posts. http://www.mediabistro.com/alltwitter/digital-marketing-stats_b48214

7) 71 percent of consumers receiving a quick brand response on social media would likely recommend that brand to others. [Tweet this] (http://www.forbes.com/sites/ups/2013/08/08/why-businesses-should-listen-to-customers-on-social-media/) Yet only 44% of customer question tweets are answered within 24 hours. ( http://www.mediabistro.com/alltwitter/social-business_b40869)

What should we conclude from these facts and figures? Clearly businesses need to do a better job in working their social media strategy into their daily routines. There is simply no reason to expect customers and clients to gravitate to your website if you only pay lip service to their needs and interests. You say that you believe in the power of social media and online content, but do you back it up with action?

Evidence strongly supports the notion that aggressive, determined application of inbound marketing practices will produce the ROI that every business longs for. What are you waiting for?

Do any of these statistics apply to your business? Do any particularly surprise you? Please share your thoughts.

Carolyn Bowers
By Carolyn Bowers

A full-time Atlanta Braves fan, and the Digital Marketing Analyst at CommonPlaces. She enjoys spending time with her family and pets, and has a goal to attend a game at every Major League Baseball park before the age of 40.

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