As internet marketing continues to grow, so too do the tools to measure its success. With the large number of website analysis and marketing analysis tools available it can be difficult to know which ones to choose and what information you will receive. To make your decision a little easier here are 5 of the best website analysis tools.

Google Analytics

Google Analytics is one of the most widely used and most effective website analysis tools available. By simply creating a Google account and embedding a code on your website you have a world of valuable statistics at your fingertips.  Some of the statistics Google Analytics provides include:

  • Website traffic
  • Traffic sources
  • Social network referrals
  • Pay-per-click referrals
  • Visitor demographics 
  • Sales conversions

HubSpot Marketing Grader

HubSpot Marketing Grader provides a great picture of where your internet marketing is successful and where it needs to be improved. After submitting your website URL it only takes a few seconds before you have a detailed report listing what you are doing right, what you need to do, and why you need to do it.  HubSpot Marketing Grader provides checklist on marketing necessities, such as:

  • Blogging
  • Social media marketing
  • SEO
  • Lead generation
  • Mobile website usability


WooRank is a website review and SEO tool that provides a free website audit once per week. They also offer unlimited website reviews and monitoring for a fee, with the offer of a free 7-day trial. The free audit is a fabulous tool that provides in-depth analysis, and recommendations divided into twelve sections:

  • Visitors
  • Social Monitoring
  • Mobile
  • SEO Basics
  • SEO Content
  • SEO Links
  • SEO Keywords
  • SEO Authority
  • SEO Backlinks
  • Usability
  • Security
  • Technologies


UpCity is an SEO software platform that offers a free SEO Report Card. UpCity provides you with a website grade and a report with “smilies” and “frownies” based on SEO tasks you have accomplished and need to accomplish. The SEO report card is divided into the following categories:

  • Current Search Engine Rank
  • Link Building
  • On-Site SEO
  • Accessibility
  • Trust Metrics
  • Current Indexing

OpenSite Explorer

OpenSite Explorer is a link information tool powered by that lets you research and compare backlinks with competitors. OpenSite explorer provides a large amount of link building data including:

  • Inbound Links
  • Page authority
  • Domain Authority
  • Linking Domains
  • Anchor Text

Have any other website analysis tools you'd like to recommend? Let us know!


Carolyn Bowers
By Carolyn Bowers

A full-time Atlanta Braves fan, and the Digital Marketing Analyst at CommonPlaces. She enjoys spending time with her family and pets, and has a goal to attend a game at every Major League Baseball park before the age of 40.

Leave Your Comment