Our Blog

What is Magento?
Posted by Michael Reich on 12/17/2013
Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine...
Online reviews
Posted by Gary on 12/12/2013
A recent federal appeals case is raising a debate about internet responsibilities regarding public negative content. At question is a website’s freedom to publish anonymous comments. This is an issue which should interest any business owner. Why?Your ecommerce site is chugging...
Local Search, SEO
Posted by Carolyn on 12/10/2013
Local search engine optimization is focused on making it easy for prospective customers to find information about your company online. Whether they are searching specifically for your company, or for businesses providing related goods and services in the area, you want your...
Conducting an Interview
Posted by Gary on 12/05/2013
It has been my experience that, when seeking knowledge about a particular subject for a blog, few research methods are as valuable as the interview. The internet and libraries can give you plenty of meat to work with, but interviewing an expert provides the sauce which will...
Determine your ROI
Posted by Ben Bassi on 12/04/2013
Executives always need to reexamine their website with a view to understanding what their return on investment (ROI) has been, and what it can be for both the near future, and long term. They need to take a good, hard look at what campaigns they have run in the past, determine...