Our Blog

Net Neutrality
Posted by Ben Bassi on 02/27/2014
I don't know about you, but I love coming home at night, kicking off the shoes, and just catching up on some television. Like many of you, I sometimes watch a show or movie by streaming it through the Internet. That simple pleasure, however, just became more complicated.There...
Bounce Rate Basketball
Posted by Carolyn Bowers on 02/25/2014
Whenever a visitor finds your site, and then leaves without so much as having a peek at any other page, or a “How-do-you-do” it’s called a bounce. The percentages of visitors who do that comprise your bounce rate. As we have discussed before, cutting your bounce rate will...
website and money
Posted by Ben Bassi on 02/20/2014
Recently, my good friend and fellow Digital Mastermind Michael Reynolds, of Spinweb, posted a beautifully written blog entitled Why Your Fancy Website Plan is a Waste of Time. Companies often spend more time thinking about what they want than they do about the broader goals of...
Google Plus
Posted by Stanley Tremblay on 02/18/2014
I think many of us have a firm grasp of the strengths (and weaknesses) of social media. You recognize how you can use it to drive your goods or services, and what can happen when things go right (or very, very wrong). New platforms are perpetually entering the game, trying to...
Registered Trademark
Posted by Teddy Hunt on 02/13/2014
Every business in the world, no matter its size, benefits from tactically developing a brand and maintaining it as a recognizable representation of the organization. A strong brand identity propels it to the forefront of those consumer attitudes which facilitate their...