Our Blog

Conducting an Interview
Posted by Gary Locke on 12/05/2013
It has been my experience that, when seeking knowledge about a particular subject for a blog, few research methods are as valuable as the interview. The internet and libraries can give you plenty of meat to work with, but interviewing an expert provides the sauce which will...
Determine your ROI
Posted by Ben Bassi on 12/04/2013
Executives always need to reexamine their website with a view to understanding what their return on investment (ROI) has been, and what it can be for both the near future, and long term. They need to take a good, hard look at what campaigns they have run in the past, determine...
Ben Bassi on ROI
Posted by Ben Bassi on 12/03/2013
CommonPlaces CEO and President Ben Bassi discusses the importance of determining the ROI on your website, and lowering your bounce rate. An interesting I think about all the time when I look at my clients is what is their ROI on their website and digital marketing...
Thanksgiving Prayers, illustration by Norman Rockwell
Posted by Gary Locke on 11/27/2013
EMILY: "Does anyone ever realize life while they live it...every, every minute?"STAGE MANAGER: "No. Saints and poets maybe...they do some.”  ― Thornton Wilder, Our Town                          ...
Finding the Time to Blog
Posted by Gary Locke on 11/26/2013
“Every writer I know has trouble writing.” Joseph Heller  It’s a busy life, isn’t it? Sadly, there are still only 24 hours in a day, and you really need to sleep during some of that time, preferably during consecutive hours. Eating is also highly recommended, and you...