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Martha Stewart lessons for entrepreneurs and branding success.
Posted by Ben Bassi on 09/25/2014
Martha Stewart was one of the keynote speakers at HubSpot’s Inbound14 this year. I was curious to see how she’d be received by the Millennials and Gen Xers who made up the vast majority of her audience. After all, her expertise is in traditional media. Well, she impressed right...
How negative SEO can destroy my website
Posted by Gary Locke on 09/23/2014
Put yourself in the place of a small business owner who has launched a new website. Everything about it is better than their competitors. It’s a responsive design, with considerable attention given to a marketing strategy which includes keywords, personas, and SEO. It’s easy to...
Why Digital Marketing Software Is So Important
Posted by Ben Bassi on 09/22/2014
As I was heading out to attend HubSpot’s Inbound14 conference, my third in as many years, I wondered, “What else could they possibly talk about?” When you think about inbound or digital marking, it seems kind of like “been there, doing that.” Almost every client I speak with...
Posted by Michael Reich on 09/18/2014
In March of 2011, Google Ventures, Salesforce, and Sequoia Capital collectively invested $32M in HubSpot. By partnering with the Cambridge firm, these investments set HubSpot up to become the leader in marketing platform systems. On Tuesday, September 16, 2014 HubSpot introduced...
Will America Adopt the right to be forgotten?
Posted by Gary Locke on 09/16/2014
Ever since the European Court of Justice ruled that search engines which service the EU must remove links that are deemed “…inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed…” one of the overriding questions,...

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