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Don't Gamble With Your Social Media
Posted by Gary Locke on 11/13/2014
Few things have caused me to cringe in the past year more than hearing or reading about businesses hiring amateurs to run their social media platforms. I also cast a dubious eye on agencies which outsource so-called “social media experts”. Without naming names, many of us have...
Is it time to make changes?
Posted by Michael Reich on 11/11/2014
Any successful company develops a process, over time, which serves them well. In addition to your team, it’s your methodology which defines you. Sometimes, though, you have to recognize the value in trying a new approach. If you don’t change, you’ll never grow.Working with the...
What Are Your Website’s KPI Warning Signs?
Posted by Ben Bassi on 11/05/2014
It used to be that the number of “hits” on your website determined whether your digital marketing program was successful. Yes, we all need traffic and lots of it. That being said, it’s the quality of traffic that results in sales, not just the quantity. There are hosts of Key...
Are You a Blogging Grammar Nazi?
Posted by Gary Locke on 10/30/2014
I can drive myself crazy when I’m out in public. Really, it takes very little effort. If I’m home watching television for a half hour, it’s a safe bet that sometime in those thirty minutes I will hear someone misuse lay and lie. When that happens I correct my television out loud...
zombie website, zombie apocalypse, undead website, dead domains
Posted by Gary Locke on 10/29/2014
When a website is launched, we say that it went “Live”. It has a presence on the Internet, taking in visitors and giving out information. It can be as vital and robust as you choose, but even a simple site with just a couple of pages has a life and a purpose.Unfortunately, many...

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