In today's society the Internet is what people turn to for answers and research, which they ultimately take at face value. When someone “Googles” a company that they are interested in, whatever comes up defines that company immediately.So, when a visitor arrives at a homepage...
A landing page is a lead conversion page that appears in response to a visitor clicking an ad or link (a call to action). The general goal of a landing page is to convert site visitors into sales leads. The effectiveness of a landing page is measured through its conversion rate...
Social media has become an essential tool for businesses, and having a strong presence on Facebook is a great way to increase your brand visibility and audience. Developing a strong brand image and social media strategy is crucial to your online success, but there are also many...
Over the last few years social media has become an integral piece of marketing. Along with the increase in its importance, social media presence is becoming an increasingly complex task to manage. As the popularity of social media continues to grow, so too do the number of...
It’s never too late to optimize your shopping cart. I was reading a great article in Website Magazine recently, regarding how to optimize the eCommerce experience, and I came across some great tips.Here are 10 things you should make sure you are doing if you sell products online...