Our Blog

What is domain authority
Posted by Michael Reich on 10/07/2014
Domain authority, while it relies on an amalgamation of factors, is all about where you place in search engine rankings compared with your competitors. There was a widely held belief among digital marketers that lots of content makes all the difference. Write a ton of content on...
New Hampshire Manufacturing Week
Posted by Gary Locke on 10/02/2014
This is the week that New Hampshire celebrates Manufacturing Week, and takes the time to acknowledge this important sector of our economy. While the recovery in manufacturing has been slow since the great recession began, economic forecasts  since early 2013 have indicated...
Ello is the alternative social media site, and the anti Facebook.
Posted by Gary Locke on 09/29/2014
Seriously? Another social media site? In a word, yes. It is Ello, and it is exploding in popularity. One report cited an astonishing growth of 30K new members an hour at peak times, up from only 90 members in August! From a modest, friends only beginning in March of this year,...
Martha Stewart lessons for entrepreneurs and branding success.
Posted by Ben Bassi on 09/25/2014
Martha Stewart was one of the keynote speakers at HubSpot’s Inbound14 this year. I was curious to see how she’d be received by the Millennials and Gen Xers who made up the vast majority of her audience. After all, her expertise is in traditional media. Well, she impressed right...
How negative SEO can destroy my website
Posted by Gary Locke on 09/23/2014
Put yourself in the place of a small business owner who has launched a new website. Everything about it is better than their competitors. It’s a responsive design, with considerable attention given to a marketing strategy which includes keywords, personas, and SEO. It’s easy to...