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The Common :: About Ben Bassi

Ben Bassi, President and CEO

Ben Bassi is a seasoned internet pioneer and marketing executive with a proven track record. CommonPlaces specializes in advancing small and medium-sized companies to the next level of revenue and profitability through the utilization of interactive marketing, website development and e-business solutions.

As Chief Operating Officer of the Firefly Network, the Web's first personalized community, Bassi was among the early pioneers of Internet privacy standards working with the Federal Trade Commission, Microsoft and Netscape. He led the company's efforts in developing e-business and privacy solutions for companies like Barnes & Noble, Cendant, MasterCard, Marriott, Proctor & Gamble and Yahoo!. Microsoft acquired Firefly and the Firefly Passport is used today in its web and e-business solutions offerings.

At Lycos, Bassi was the initial Vice President of Business Development and was instrumental in elevating the company from the status of a college project to a publicly held entity. He was responsible for creating many of the first portal traffic agreements and licensing the Lycos portal technology to over 35 companies internationally with industry giants such as GTE, Microsoft, Netscape, Time Warner and Viacom. Bassi also spearheaded Lycos' joint venture with Bertelsmann/BMG and published over 50 Internet books.

Prior to Lycos, Bassi was Vice President of Sales at Object Design, ranked number one on the "1994 INC 500" list. Bassi drove significant sales growth and market share through joint developments with IBM and AT&T. Bassi also managed New England for EDS and ran Strategic Sales for McDonnell Douglas Automation. He has the distinction of providing IBM with the graphic subsystem on the original IBM PC.

Bassi began his professional career as a Process Control Engineer at Ingersoll-Rand. He developed two chemical process control patents. Bassi holds a BS in Chemical Engineering from Syracuse University and SUNY ESF.

The Process

Strategy

The Internet influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined.

How will you overcome the unique challenges of e-commerce to effectively reach this growing audience? As more people utilize the Internet for purchasing decisions, it's essential that your business and marketing programs be focused to communicate the right value proposition to the correct target market. Only CommonPlaces will conduct a complete in-depth analysis of your e-business requirements, and work with you to identify opportunities to increase sales, revenue and visibility through a defined website strategy and marketing plan.

Design

Your website is the "first impression" your prospects get of your company and services.

You have only a few seconds to create a relationship with visitors to your website so it's imperative that your design, messaging, and value proposition be well presented and concise. Only CommonPlaces team of designers and copywriters will work with you to ensure your layout, content, and marketing plan work together to achieve visibility on the web, high-impact when viewed, and a compelling connection with the visitor.

Development

Web-Enable All Of Your Business Functions

Your website must be designed so the potential customer can easily find and purchase the products and services you are promoting. CommonPlaces can make all the aspects of your business available through your site so visitors continue through the purchasing and fulfillment process, and is then serviced through the site if there are questions or concerns. With our unique architecture, CP has the ability to manage huge web environments including advanced shopping carts integrated with content management systems, multi-media publishing, e-fulfillment systems, customer service systems, and back office applications.

e-Business

The CommonPlaces Difference: Websites vs. e-Business Solutions

Your website has the potential to be a powerful revenue generator, or it can be ineffective "brochureware" and a huge waste of money if it's not implemented in a manner consistent with your focused business objectives. Only CommonPlaces works with you to define and implement proven e-business strategies to achieve your specific e-commerce objectives. No matter how simple or complex the issue, we have the capability, creativity, and experience to deliver a successful e-business infrastructure for your business.

Search Engine Optimization and PPC

Your Online Success Depends on Intelligent Interactive Marketing

Your e-Business will only be profitable if your potential customers can find it. In addition to ensuring the architecture of your site is Search Engine friendly, we'll go far beyond the average design firm to provide you with intelligent interactive marketing services. Only CommonPlaces uses an integrated Web 2.0 approach to deliver maximum exposure of our client's websites, branding, and marketing message to their target market. In addition to SEO submissions and linking programs, we provide distribution of e-newsletters and press releases, affiliate program set up, internet advertising, and pay-per-click campaign management.

Our Partners

CommonPlaces has established world class Business Partnerships for its clients as a part of its never ending quest to form the most complete high quality e-business solution possible. Some of our partnerships include:

  • eZ Publish
  • Wells Fargo
  • Pay Pal
  • GeoTrust
  • WebSideStory
  • Authorize.net
  • Redwood

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