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CommonPlaces e-Solutions follows a very specific and unique process to ensure that we are providing an excellent final product. Each client’s needs are examined carefully to determine how CommonPlaces can help develop a product that will be successful.

  • Analyze - The first step of developing a successful website or e-solution lies in fully understanding each client's market, marketplace, business model, competition, applicable technology, and social space.

  • Propose - Once we have completed our research, CommonPlaces will then create a proposal that will have a Summary, Topics, Goals, Conclusion and Pricing. We devote quality time and effort to the creation of each client's proposal.

  • Create - Our staff includes teams of top-notch engineers and world class designers that work directly with the project manager assigned to develop your website or e-solution. Our engineers are fluent in many programming languages and have been working intimately with Drupal on the large scale projects CommonPlaces services.  Our staff is active within the Drupal community, and contributes patches and modules, as well as documentation.  Staff members participate in community group discussions and events. We are quickly moving towards using Drupal for the majority of our larger projects and are very happy with its development and SEO capabilities. For smaller projects there are many other software options such as Wordpress, EZ Publish and other easy to use CMS (content management system) programs. Our team of designers can develop any graphics and design that are needed for any given project. Our designers are extremely talented as well, and have created literally hundreds of website and graphic designs. During the creation of the product, our marketing staff is also actively implementing tracking and analytics software that will track the website or web application's user progress. The marketing team is well versed in how to convert website visitors into your new paying customers. Their hands-on experience in defining the usability and determining the users call to action will also help enhance your visitors experience, as well as supporting your ROI. 

  • Implement - Once a project is created, CommonPlaces e-Solutions can service your needs in other ways as well. We are experts in hosting, domain name servers, software, document and video archives, multiple product lines, RSS feeds, blogs, Internet radio, PPV Home theater, and many other web enabled applications. Commonplaces has a number of usability and debugging experts that will then test the system in every manner possible to ensure that everything is working properly.

  • Market - When we launch your project (often called “going live”, our experienced marketing specialists are there to implement any marketing plans that have been approved by the client. Typically, if we know you are interested in marketing the final product, we will begin compiling marketing research and creating a proposed timeline for that marketing. We find that doing this as soon as your website project has been completed is the best way to be able to track its effectiveness.

CommonPlaces’ process has been refined through years of experience. Our ability to create highly effective websites comes from our ability to understand not only our clients, but our client’s customers as well. Our process has been tested time and time again, and has been proven to be the most effective way to develop nearly any e-business solution project. By carefully analyzing and planning, nothing is overlooked and each of our client's requirements are met in a well-organized and timely manner, utilizing all of the CommonPlaces expertise, talent and resources.

 

The Process

Strategy

The Internet influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined.

How will you overcome the unique challenges of e-commerce to effectively reach this growing audience? As more people utilize the Internet for purchasing decisions, it's essential that your business and marketing programs be focused to communicate the right value proposition to the correct target market. Only CommonPlaces will conduct a complete in-depth analysis of your e-business requirements, and work with you to identify opportunities to increase sales, revenue and visibility through a defined website strategy and marketing plan.

Design

Your website is the "first impression" your prospects get of your company and services.

You have only a few seconds to create a relationship with visitors to your website so it's imperative that your design, messaging, and value proposition be well presented and concise. Only CommonPlaces team of designers and copywriters will work with you to ensure your layout, content, and marketing plan work together to achieve visibility on the web, high-impact when viewed, and a compelling connection with the visitor.

Development

Web-Enable All Of Your Business Functions

Your website must be designed so the potential customer can easily find and purchase the products and services you are promoting. CommonPlaces can make all the aspects of your business available through your site so visitors continue through the purchasing and fulfillment process, and is then serviced through the site if there are questions or concerns. With our unique architecture, CP has the ability to manage huge web environments including advanced shopping carts integrated with content management systems, multi-media publishing, e-fulfillment systems, customer service systems, and back office applications.

e-Business

The CommonPlaces Difference: Websites vs. e-Business Solutions

Your website has the potential to be a powerful revenue generator, or it can be ineffective "brochureware" and a huge waste of money if it's not implemented in a manner consistent with your focused business objectives. Only CommonPlaces works with you to define and implement proven e-business strategies to achieve your specific e-commerce objectives. No matter how simple or complex the issue, we have the capability, creativity, and experience to deliver a successful e-business infrastructure for your business.

Search Engine Optimization and PPC

Your Online Success Depends on Intelligent Interactive Marketing

Your e-Business will only be profitable if your potential customers can find it. In addition to ensuring the architecture of your site is Search Engine friendly, we'll go far beyond the average design firm to provide you with intelligent interactive marketing services. Only CommonPlaces uses an integrated Web 2.0 approach to deliver maximum exposure of our client's websites, branding, and marketing message to their target market. In addition to SEO submissions and linking programs, we provide distribution of e-newsletters and press releases, affiliate program set up, internet advertising, and pay-per-click campaign management.

Our Partners

CommonPlaces has established world class Business Partnerships for its clients as a part of its never ending quest to form the most complete high quality e-business solution possible. Some of our partnerships include:

  • eZ Publish
  • Wells Fargo
  • Pay Pal
  • GeoTrust
  • WebSideStory
  • Authorize.net
  • Redwood

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