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Solutions :: Search Engine & Internet Marketing

CommonPlaces utilizes highly effective search engine & Internet marketing solutions to find, acquire, and convert qualified visitors into leads and customers. Driving qualified visitors to your site and servicing them effectively gives our customers the competitive edge to compete with industry leaders at a fraction of the cost.

Whether you have a small, medium or large sized business, our marketing solutions will be tailored to fit your company's needs. CommonPlaces' employs industry leading, search engine marketing specialists that have the expertise and know how to develop unique marketing solutions for each client's website. Our current client base serves many different online and offline markets in multiple industries, reaching millions of customers worldwide.

Some of Commonplace's Online Marketing Services include:

  • Search Engine Optimization (SEO)
    • Search Engine Optimization is the act of optimizing a website's content, and coding so that the website will show up in the search engine results in the main body of the search results (click here to see a picture of where these results appear). There are different levels of SEO that we may recommend for you or your company's website. SEO packages include different degrees of onsite and offsite search engine optimization. We use many whitehat techniques that have been proven time and time again to get our clients more natural (free) search engine results, with better rankings for the keywords that relate to their sites products and services. We are able to get your site listed on Google, Yahoo and MSN/Live and keep it there.
  • Pay-Per-Click (PPC)
    Pay-per-click advertising can drive a tremendous amount of traffic to your site in a very short amount of time, getting a brand new website sales or leads almost immediately. With over 1 billion searches a month, your site will be found by your target audience at a determined cost per click. We effectively implement a blend of PPC and traditional marketing practices to collect keywords, create ads, convert paid visitors into conversions and track results and ROI to get you new customers while earning a profit. (Click here to see where PPC results may appear.)
  • Email Newsletters
    Delivering your marketing message directly to your customer base as well as qualified prospects with email newsletters is essential in today's market. Integrate a newsletter subscription within your website seamlessly. Keep your customers and potential customers up to date with sales, new releases, new articles and information by regularly collecting and emailing your newsletter subscribers. (We do not spam, or allow spamming through our services.)
  • Internet Advertising
    A well-crafted marketing plan may include Internet advertising. The web offers businesses a great message delivery medium to drive qualified traffic to your site if you know how to take advantage of it. We understand what works and what doesn't when it comes to advertising on the web. We are able to design an affordable program that will deliver the greatest impact for your dollar.
  • Affiliate Marketing
    Do you have an affiliate program or do you want one? Affiliate programs generate a large portion of all e-commerce sales and online leads. By starting an affiliate program you are paying your affiliates a commission to send you sales. Let your affiliates generate your leads and sales through your affiliate program by using their own marketing techniques.

The Process

Strategy

The Internet influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined.

How will you overcome the unique challenges of e-commerce to effectively reach this growing audience? As more people utilize the Internet for purchasing decisions, it's essential that your business and marketing programs be focused to communicate the right value proposition to the correct target market. Only CommonPlaces will conduct a complete in-depth analysis of your e-business requirements, and work with you to identify opportunities to increase sales, revenue and visibility through a defined website strategy and marketing plan.

Click here for more on Strategic Planning

Design

Your website is the "first impression" your prospects get of your company and services.

You have only a few seconds to create a relationship with visitors to your website so it's imperative that your design, messaging, and value proposition be well presented and concise. Only CommonPlaces team of designers and copywriters will work with you to ensure your layout, content, and marketing plan work together to achieve visibility on the web, high-impact when viewed, and a compelling connection with the visitor.

Click here for more on Web Design

Development

Web-Enable All Of Your Business Functions

Your website must be designed so the potential customer can easily find and purchase the products and services you are promoting. CommonPlaces can make all the aspects of your business available through your site so visitors continue through the purchasing and fulfillment process, and is then serviced through the site if there are questions or concerns. With our unique architecture, CP has the ability to manage huge web environments including advanced shopping carts integrated with content management systems, multi-media publishing, e-fulfillment systems, customer service systems, and back office applications.

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e-Business

The CommonPlaces Difference: Websites vs. e-Business Solutions

Your website has the potential to be a powerful revenue generator, or it can be ineffective "brochureware" and a huge waste of money if it's not implemented in a manner consistent with your focused business objectives. Only CommonPlaces works with you to define and implement proven e-business strategies to achieve your specific e-commerce objectives. No matter how simple or complex the issue, we have the capability, creativity, and experience to deliver a successful e-business infrastructure for your business.

Click here for more on our Solutions

Search Engine Optimization and PPC

Your Online Success Depends on Intelligent Interactive Marketing

Your e-Business will only be profitable if your potential customers can find it. In addition to ensuring the architecture of your site is Search Engine friendly, we'll go far beyond the average design firm to provide you with intelligent interactive marketing services. Only CommonPlaces uses an integrated Web 2.0 approach to deliver maximum exposure of our client's websites, branding, and marketing message to their target market. In addition to SEO submissions and linking programs, we provide distribution of e-newsletters and press releases, affiliate program set up, internet advertising, and pay-per-click campaign management.

Click here for more on Search Engine Optimization (SEO) and PPC

Our Partners

CommonPlaces has established world class Business Partnerships for its clients as a part of its never ending quest to form the most complete high quality e-business solution possible. Some of our partnerships include:

  • eZ Publish
  • Wells Fargo
  • Pay Pal
  • GeoTrust
  • WebSideStory
  • Authorize.net
  • Redwood

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