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Business Analysis

Before any marketing plan or website strategy can be outlined, CommonPlaces will conduct an analysis of your current website and the competition's sites to understand where your business exists on the Internet and how your site is currently performing.

Having a website does not ensure that potential customers can find you. A CommonPlaces Site Analysis will show you where your business is positioned on the web and how "search engine friendly" your site is.

Request your free CP SEO Analysis and Competitive e-Business Report now.

For new businesses, CommonPlaces uses its years of experience to help solve start-up issues that may be unique to e-commerce. We have helped clients overcome start-up obstacles that e-business may present in particular business models. CommonPlaces will focus on your business objectives to provide successful solutions and custom applications for your particular business needs.

  • Business Profile that ensures your message, target market, and business solutions are aligned with your business objectives.
  • Market Analysis that defines your target customers, their needs, buying triggers, and the competition.
  • Competitive Analysis - An overview on how your competition is servicing your customers.

Strategic Planning

Careful planning and strategic messaging are key elements for success in e-commerce. As more people utilize the Internet for purchasing decisions, it is essential that your business and marketing program be focused and communicates the right value proposition to the target market. CommonPlaces conducts a complete in-depth analysis of your current e-business requirements and develops a Strategic Marketing Analysis that includes the following information:

  • Website Strategy - We will outline and build out a web strategy that emphasizes your strategic advantages, product/market focus, competitive edge, key value proposition and brand identity.
  • Marketing Plan - We will review your overall marketing plan to ensure consistency of messaging, branding, and the integration of both printed and electronic media to communicate your message to the target market.
  • E-Business Solutions - Identify opportunities to increase sales, revenue and visibility within your target market.

The Process

Strategy

The Internet influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined.

How will you overcome the unique challenges of e-commerce to effectively reach this growing audience? As more people utilize the Internet for purchasing decisions, it's essential that your business and marketing programs be focused to communicate the right value proposition to the correct target market. Only CommonPlaces will conduct a complete in-depth analysis of your e-business requirements, and work with you to identify opportunities to increase sales, revenue and visibility through a defined website strategy and marketing plan.

Design

Your website is the "first impression" your prospects get of your company and services.

You have only a few seconds to create a relationship with visitors to your website so it's imperative that your design, messaging, and value proposition be well presented and concise. Only CommonPlaces team of designers and copywriters will work with you to ensure your layout, content, and marketing plan work together to achieve visibility on the web, high-impact when viewed, and a compelling connection with the visitor.

Development

Web-Enable All Of Your Business Functions

Your website must be designed so the potential customer can easily find and purchase the products and services you are promoting. CommonPlaces can make all the aspects of your business available through your site so visitors continue through the purchasing and fulfillment process, and is then serviced through the site if there are questions or concerns. With our unique architecture, CP has the ability to manage huge web environments including advanced shopping carts integrated with content management systems, multi-media publishing, e-fulfillment systems, customer service systems, and back office applications.

e-Business

The CommonPlaces Difference: Websites vs. e-Business Solutions

Your website has the potential to be a powerful revenue generator, or it can be ineffective "brochureware" and a huge waste of money if it's not implemented in a manner consistent with your focused business objectives. Only CommonPlaces works with you to define and implement proven e-business strategies to achieve your specific e-commerce objectives. No matter how simple or complex the issue, we have the capability, creativity, and experience to deliver a successful e-business infrastructure for your business.

Search Engine Optimization and PPC

Your Online Success Depends on Intelligent Interactive Marketing

Your e-Business will only be profitable if your potential customers can find it. In addition to ensuring the architecture of your site is Search Engine friendly, we'll go far beyond the average design firm to provide you with intelligent interactive marketing services. Only CommonPlaces uses an integrated Web 2.0 approach to deliver maximum exposure of our client's websites, branding, and marketing message to their target market. In addition to SEO submissions and linking programs, we provide distribution of e-newsletters and press releases, affiliate program set up, internet advertising, and pay-per-click campaign management.

Our Partners

CommonPlaces has established world class Business Partnerships for its clients as a part of its never ending quest to form the most complete high quality e-business solution possible. Some of our partnerships include:

  • eZ Publish
  • Wells Fargo
  • Pay Pal
  • GeoTrust
  • WebSideStory
  • Authorize.net
  • Redwood

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