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Solutions :: Social Marketing Optimization (SMO)

Even a well-crafted website, optimized for search engine results, and supported with pay-per-click advertising will benefit by incorporating a strong social marketing campaign.

Social Marketing Optimization is related to other online marketing methods, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Viral Marketing, and Word of Mouth Marketing. Social Marketing Optimization promotes your products and brand through an active planned role directing, influencing or suggesting community members create and connect the content.

Commonplaces is unique in offering out clients an Integrated Marketing Communications (IMC) approach to online promotion. Our IMC concept is designed to make all aspects of your online presence, site design, content, functionality, SEO, advertising and social marketing and media optimization work together as a unified force to develop powerful relationships with your customers and other stakeholders.

As your SMO/SMM partner, Commonplaces will achieve online marketing success for your e-business through:

  • Increased Linkability by integrating functionality for forums, interactive blogs, market-niche resources, RSS syndication, integrated Google gadgets/Yahoo! widgets and best-in-class mash-up applications.
  • Social Tagging and Bookmarking strategies around Digg, Flickr, MySpace, YouTube, and more. Assisting you to recognize and produce content that will attract and sustain loyal audiences.
  • Promoting Participation and Rewarding Inbound Links through a variety of programs including Permalinks and listing recent linking blogs, and community rating systems. We can even help you develop integrated campaigns to integrate your business and brand into online rewards.
  • Syndication and Content Sharing by helping you to create and publish valuable and viral content in the form of text, PDFs, video files and audio files. Commonplaces' expertise will enable you get your content delivered to the correct audiences by providing submission and syndication assistance.
  • Co-creation and User-contributed Content are a part of the way in which Web 2.0 has forever changed the way will websites deliver information. Your business may need to evolve to a more open format allowing others to use and contribute to the content of your site. Tools such as RSS feeds, RSS burners, and "mashups" can drive traffic or augment your own content.

Why Commonplaces e-Solutions for Social Marketing Optimization?

While many firms understand the tools needed to implement these concepts, only Commonplaces can provide the business intelligence to suggest the most appropriate strategies to keep your brand and profitability safe through while taking advantage of user-generated, sometimes even viral, social marketing campaigns.

Commonplaces combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.

The Process

Strategy

The Internet influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined.

How will you overcome the unique challenges of e-commerce to effectively reach this growing audience? As more people utilize the Internet for purchasing decisions, it's essential that your business and marketing programs be focused to communicate the right value proposition to the correct target market. Only CommonPlaces will conduct a complete in-depth analysis of your e-business requirements, and work with you to identify opportunities to increase sales, revenue and visibility through a defined website strategy and marketing plan.

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Design

Your website is the "first impression" your prospects get of your company and services.

You have only a few seconds to create a relationship with visitors to your website so it's imperative that your design, messaging, and value proposition be well presented and concise. Only CommonPlaces team of designers and copywriters will work with you to ensure your layout, content, and marketing plan work together to achieve visibility on the web, high-impact when viewed, and a compelling connection with the visitor.

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Development

Web-Enable All Of Your Business Functions

Your website must be designed so the potential customer can easily find and purchase the products and services you are promoting. CommonPlaces can make all the aspects of your business available through your site so visitors continue through the purchasing and fulfillment process, and is then serviced through the site if there are questions or concerns. With our unique architecture, CP has the ability to manage huge web environments including advanced shopping carts integrated with content management systems, multi-media publishing, e-fulfillment systems, customer service systems, and back office applications.

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e-Business

The CommonPlaces Difference: Websites vs. e-Business Solutions

Your website has the potential to be a powerful revenue generator, or it can be ineffective "brochureware" and a huge waste of money if it's not implemented in a manner consistent with your focused business objectives. Only CommonPlaces works with you to define and implement proven e-business strategies to achieve your specific e-commerce objectives. No matter how simple or complex the issue, we have the capability, creativity, and experience to deliver a successful e-business infrastructure for your business.

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Search Engine Optimization and PPC

Your Online Success Depends on Intelligent Interactive Marketing

Your e-Business will only be profitable if your potential customers can find it. In addition to ensuring the architecture of your site is Search Engine friendly, we'll go far beyond the average design firm to provide you with intelligent interactive marketing services. Only CommonPlaces uses an integrated Web 2.0 approach to deliver maximum exposure of our client's websites, branding, and marketing message to their target market. In addition to SEO submissions and linking programs, we provide distribution of e-newsletters and press releases, affiliate program set up, internet advertising, and pay-per-click campaign management.

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Our Partners

CommonPlaces has established world class Business Partnerships for its clients as a part of its never ending quest to form the most complete high quality e-business solution possible. Some of our partnerships include:

  • eZ Publish
  • Wells Fargo
  • Pay Pal
  • GeoTrust
  • WebSideStory
  • Authorize.net
  • Redwood

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