In a nutshell, web content marketing is the strategic creation of content for your users to enjoy, learn from, and/or share. This type of content can help you demonstrate your knowledge of your field, attract new visitors, and rank better in search engines for your targeted keywords. It may take...
Selling in 140 characters or less.
According to datamation.com, Twitter ad revenue is expected to triple in 2011. The popular social networking site has offered promoted tweets for months now, allowing companies to pay for tweets that would appear in selective search results. Other existing means...
What a year it’s been! Here at the CommonPlaces office, we just can’t believe that there are only 14 more days left in the year (and only 7 more shopping days until Christmas!). It’s been a good year for us, and we hope that it has been a good year for your business as well. But no matter how...
Are you participating in content marketing? You might be, without even knowing it. Social media influencer Chris Brogan defines content marketing as “the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent...
Like many online marketers, we view StumbleUpon as a valuable tool to promote fresh content. With the help of Google Analytics, I've noticed an interesting pattern that has occurred enough times now that I don't believe it can be viewed as a coincidence. This pattern offers some insight into how...
Big news from Google today - Google Software Engineer Samarth Keshava posted on the Webmaster Central Blog this morning that Google is now displaying more results from the same domain in its search results. The effect of this change was first noticed yesterday afternoon by Matt McGee over at Search...
Oh, if we only knew more about our users! It's a lament that we commonly hear among website owners. There are numerous ways to learn more about your users (analytics software, user surveys, focus groups, etc.), but what people often ignore are the universal truths that describe all Web users. Even...
A couple weeks ago, I wrote a post about the practice of link building, and talked about how it was a time-tested SEO technique. But even before link building, there was keyword research - the oldest SEO strategy. Over the years, the search engines have gotten better and better at identifying...
For time immemorial (i.e. since the late 1990's), link building has been a key part of search engine optimization. Over the last ten years or more, countless methods have been suggested for getting more links, with various rates of success. Unfortunately, all of these advanced techniques and...
Are you looking to change things up a little bit? Whether your business is taking off, or going through a rough patch, everyone needs a little change now and then. With regards to the Web especially, if you're not moving forward, you're moving backwards. But what needs to change?
Unfortunately,...
