There are many aspects to search engine optimization—keyword targeting, on-page optimization, link building, user experience, and social presence, to name a few. A competent SEO expert will examine your goals and employ those optimization methods that will best address the needs of your site.
Here...
In a nutshell, web content marketing is the strategic creation of content for your users to enjoy, learn from, and/or share. This type of content can help you demonstrate your knowledge of your field, attract new visitors, and rank better in search engines for your targeted keywords. It may take...
Selling in 140 characters or less.
According to datamation.com, Twitter ad revenue is expected to triple in 2011. The popular social networking site has offered promoted tweets for months now, allowing companies to pay for tweets that would appear in selective search results. Other existing means...
Social commerce is one of the latest buzzwords that's making its way through the online marketing and ecommerce world. But what does it really mean? Many people seem to have a general idea of what social commerce is, but the phrase seems to be particularly difficult to define. I think that Social...
Are you participating in content marketing? You might be, without even knowing it. Social media influencer Chris Brogan defines content marketing as “the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent...
A valuable post appeared on the Google Webmaster Central blog yesterday that I wanted to point out to our readers. The post, titled "Finding Places on the Web: Rich Snippets for Local Search," discusses how certain structured HTML formats can help Google and other search engines identify the...
Google’s big news last week was the launch of Google Instant, a new search experience on Google.com. Now, when you begin to enter text into the search field, results are delivered as you type. Looking for new carpets? Type the “c”, and Google will suggest a search of “craigslist.” Type “ca”, and...
Like many online marketers, we view StumbleUpon as a valuable tool to promote fresh content. With the help of Google Analytics, I've noticed an interesting pattern that has occurred enough times now that I don't believe it can be viewed as a coincidence. This pattern offers some insight into how...
Big news from Google today - Google Software Engineer Samarth Keshava posted on the Webmaster Central Blog this morning that Google is now displaying more results from the same domain in its search results. The effect of this change was first noticed yesterday afternoon by Matt McGee over at Search...
I came across a recent article on Search Engine Land titled, "Video Is Now A Must-Have Feature For Competitive SEO," and wanted to share a few thoughts regarding the post. Its main argument is stated in the first sentence:
"This is the year in which we will see video grow from a 'frill' some...
