Internet / Internet Marketing
Competitive Analysis
Be sure your internet budget is being well spent. For an internet business to succeed, you need to know who your competitors are, and how they are attracting and serving your target audience. You also need to understand what is working on the internet for your industry, and what isn’t. Commonplaces will conduct this important research for you and provide insightful suggestions to exploit strategic opportunities.
Contact one of our experienced business strategy and marketing experts to learn more about your online competitive landscape and how you can get ahead today!
Analytics & Reporting
Any investment should have measures in place for judging its effectiveness or return on investment (ROI). There are a slew of measurements available that attempt to judge your performance and success on the Internet. Our Internet analysts can help make sure you’re watching the right metrics and have access to the numbers you need. These details will be provided in comprehensive, valuable and actionable reports.
Partner with CommonPlaces to check the pulse of your Internet initiatives.Content Development
Sometimes it’s unrealistic to expect companies to develop all of the content demanded by their internet visitors in house. With the amount of material being craved by hungry web surfers our copy writing experts can craft your content to efficiently attract your target audience...
Our content writers are internet marketing specialists and search engine savvy. They will develop content in a way that naturally includes important keywords without triggering search engine SPAM filters.This helps bring your website and pages more search engine visibility and delivers the information web users are looking for.SEO - Search Engine Optimization
Search Engine Optimization, or SEO, is the art of improving your site to rank well in search engine results for queries or searches on terms relevant to your site.Our search optimization team will work with you to define the right keywords and phrases that interested potential customers will be searching for. We will then undertake the complex process of optimizing your site structure, content, and code for better placement in search results. Trust CommonPlaces to optimize your site and be found on the internet!
Directory Submissions
We will create a sitemap for your website and submit it to the major search engines (Google, Yahoo and MSN).We can also submit your products to shopping directories to help generate links, build exposure, and generate leads or sales.Link-Building
Gain online authority and visibility with search engines by encouraging links from important industry sites and directories. Link-building is a necessary part of any search engine optimization effort. Use the experience and knowledge of CommonPlaces to streamline this time consuming process and build your Internet presence.Keyword Research
Knowing your target audience, what they are looking for, and defining the words and phrases they use to search for your website is the most important part of making sure your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts are being well spent.
Our marketing professionals will survey the competitive landscape of your industry to distill the keywords that are important to your target audience. We will integrate these keywords into your meta data, site structure, site content, directory submissions, PPC campaigns, online advertising, etc.Affiliate Marketing
Do you have a 3rd party vendor or merchant that you want to integrate into an affiliate network or pay-per-performance marketing program?Looking for a way to promote your products and services to a wider internet audience? Want to earn incremental revenue by hosting ads on your own site. Whether you choose Google Adsense, Yahoo Sponsored Ads, or a 3rd party industry specific program depends on your specific business model.
CommonPlaces has experience with implementing affiliate programs for both sellers and buyers. We will help you avoid costly mistakes, increase sales and generate additional revenue with your website.Articles & RSS Feeds
A constantly evolving internet demands new and interesting ways to reach busy people. Article syndication and distribution along with outgoing RSS feeds are increasingly popular ways to get your brand name out there through the circulation of private label articles.
Establish your business as THE expert in your field with timely and interesting information to which your visitors will want to subscribe.
Widgets & Gadgets
Google Gadgets, Yahoo Widgets and blog badges are on the front line of internet viral marketing. They offer you a creative way to get the online community talking about and using tools from your site. If you have an idea for a useful tool or need some ideas to get started we can help bring your gadget or widget to the world.
Start creating your buzz!
PPC - Pay Per Click Advertising
Pay-Per-Click Advertising (PPC) can be one of the best ways to drive many interested customers to your web site quickly. However, the creation of successful campaigns requires knowledge and experience with internet marketing, keywords and phrases, conversion methods, and website analytics.
Our marketing experts will help you craft your campaigns, analyze their performance, and continuously optimize for results.We are trained in PPC advertising including Google AdSense, Google AdWords, Yahoo Sponsored Ads, Enhance, etc.
Let us take the guesswork out of your advertising and help deliver the targeted traffic you need to generate revenue – without breaking the bank.
Corporate Branding
Careful planning and strategic messaging are key elements for success in e-commerce. As more people utilize the Internet for purchasing decisions, it is essential that your business and marketing program is focused on and communicates the right value proposition to your target market. Our team of marketing and strategic planning professionals can help you convey the right image and message to your website’s visitors.Press Release Development & Distribution
The frequent distribution of current press releases is an excellent way to keep your clients informed about exciting changes and developments in your company. Online press releases are instantly distributed to thousands of outlets and websites and take advantage of SEO best practices to make sure your news gets found by your target audience.
Turn to CommonPlaces for the creation of compelling press releases and internet delivery methods that can help you get your name out there, building an online reputation and increasing brand visibility.
Content Strategy & Messaging
Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. The next step in the process is categorizing the content and organizing it according to user needs. Planning for the overall messaging of your site ensures that the wants/needs of the target audience and the purpose of the site will be fulfilled. Trust our content and copywriting professionals to deliver the right message to your potential customers.Partnership Development
Today’s business environment presents amazing new opportunities through strategic collaboration. Alliances often breed productive advantages and synergies that lead to accomplishments that would never have been possible otherwise. CommonPlaces will help you build the infrastructure and extranets needed for your partnership to succeed.







