The Five P's
The Five Ps | Design | Development | Marketing | Consulting | Hosting | Support
At CommonPlaces, we sometimes think of our services as falling into five categories, or the “Five P’s" as we like to call them: Plan, Publish, Promote, Profit, and Protect. A successful Web strategy will have answers for all five of these, and that's why CommonPlaces always addresses all five with any potential or current client.
Plan
It all starts with planning. Before rushing into development, it is critical to plan all aspects of your project to ensure its success before work even begins. During the planning phase we incorporate Strategy, Creativity and Technology into one vision for a site that is profitable, beautiful and elegantly designed.
Publish
Once a complete plan is in place, it’s time to publish yourself on the Web. With a robust Content Management System, it’s easy to regularly add and update content on your site. Your content will be well-organized for both your users and the search engines. But it’s not enough to have a great looking site—you need great content, too. Our Content Developers can create engaging, viral copy that will make your site a destination on the Web.
Promote
By this stage you will have a professional, engaging site that has quality content to offer your visitors. But now you need visitors. Our Internet Strategists will craft a complete Internet Marketing plan for your site, emphasizing Search Engine Optimization (SEO) and Social Media strategies to leverage your content. Our developers will implement RSS and other technologies to incorporate your site into your users’ Web experience.
Profit
Now that your site has visitors, it’s time to reach for the goals you originally set out to achieve. We use the word “Profit” in the loosest way possible; basically, Profit represents achieving whatever you set out to achieve when you first contacted us. Whether that objective is sales, leads, memberships, donations, information distribution, or something else entirely, CommonPlaces will provide you with the tools and strategy necessary to succeed in that objective.
Protect
We know the importance of Web security, and it is not a subject that we take lightly. From start to finish, our development team will always keep the security of your project in mind, and implement secure coding practices that will keep your site safe. Our team has asserted itself as an authority in this field, having submitted a number of security patches to the Drupal core. We will make sure that your site is free of any security vulnerabilities.
