Determine the effectiveness of your online presence and how it stacks up against your competition. Receive answers on what’s working, and suggested improvements to boost traffic and increase conversions.
CommonPlaces’ comprehensive web strategy analysis evaluates several components of your website, and compares your approach to those of three identified competitors.
Your customized report will include insight into:
- Web traffic and trends – Would you like to know the amount of visitors your site receives and how that number has changed over time? We’ll provide these figures, as available, along with your global and regional traffic rank, and corresponding demographics such as age, gender and education.
- Content Optimization for Search Engines - In order to acquire customers, they first need to be able to find you. After analyzing what techniques your website currently has in place, we’ll recommend additional practices that have been proven to increase both reach and visibility.
- Cross-browser Capability and Mobile Optimization – The amount of different browsers and devices by which users access your website is larger than one might think. We’ll determine if your website is rendered properly among all avenues, or if instead you’re losing a large percentage of your potential customer base.
- Logo or Tagline Evaluation – First impressions tend to be lasting impressions. Does your logo or tagline communicate the right message? Receive feedback on what 15+ industry professionals think after evaluating one of the most important representations of your business.
- Keyword effectiveness – Relevant content is the key to success. Does your homepage pass the test? Receive a mathematical breakdown of the words and phrases that appear in the text of your web page to determine whether or not your keywords are being used effectively.
- Site Performance and Speed – Are visitors leaving your page before it even loads? Find out why, and what steps you can take to retain a captive audience.
- Backlinks – How many external pages link to your website? A higher number of links produces a more prominent ranking in search engines. We’ll let you know where you stand.
