Investors, whether venture capitalists, private equity firms, or angels are all looking for the same thing – where to invest their funds to maximize their returns. Investors are looking for high...
3 min read
How to Plan a Marketing Budget; Where to Spend in 2019
It's that time of year to finalize your marketing budget. In the budget process, management needs to view marketing and sales as an investment, not an expense. As such, investments are predicated on...
4 min read
How to Measure Website Performance Using KPIs
Like most businesses today, you’ve probably invested a lot of time and money into the development of your website and other online applications. You may have hired a team to design the layout,...
2 min read
Should I Upgrade to Drupal 7 or Drupal 8?
As Drupal 6 gets dangerously close to its End of Life Date, users currently running on that version are left wondering what to do next. Should you upgrade to Drupal 7 or Drupal 8? Your decision will...
2 min read
End of Life Date for Drupal 6 Announced: February 24, 2016
Last month, the widely used open source website development platform, Drupal, dropped some good news and some bad news. The amazingly good news was the release of Drupal 8, on November 19th, 2015....
1 min read
Should Your Business Use Twitter?
Twitter’s stock just hit an all time low of $25 (NASDAQ: TWTR). Remember the days when Twitter was all the rage? More and more people are asking me “What am I going to get out of Twitter”? Twitter...
2 min read
Why a Mobile-Friendly Website is Critical for SEO
Have you noticed a drop in your search traffic over the past few months? It could be your website isn’t mobile friendly. Search traffic is important, so when creating or editing your website, you...
2 min read
Your Website's SEO Today
Wondering what changes your website's SEO might be facing? Don't worry, you're not alone. Insightful experts everywhere are pondering the effects of brand building, niche content, and Semantic SEO....
2 min read
Net Neutrality Now
We have been covering the furious debate over net neutrality since the controversy hit the high-speed fan very early in 2014. Shortly after a Federal Court of Appeals determined that the FCC did not...
2 min read
What Are Your Website's KPI Warning Signs?
It used to be that the number of 'hits' on your website determined whether your digital marketing program was successful. Yes, we all need traffic and lots of it. That being said, it's the quality...
3 min read
Martha Stewart and Her Recipe for a Successful Business
Martha Stewart was one of the keynote speakers at HubSpot's Inbound14 this year. I was curious to see how she'd be received by the Millennials and Gen Xers who made up the vast majority of her...
2 min read
Why Digital Marketing Software is So Important
As I was heading out to attend HubSpot's Inbound14 conference, my third in as many years, I wondered, 'What else could they possibly talk about?' When you think about inbound or digital marking, it...
3 min read
Will America Adopt the Right to be Forgotten?
Ever since the European Court of Justice ruled that search engines which service the EU must remove links that are deemed ''inadequate, irrelevant or no longer relevant, or excessive in relation to...