Web development projects  and conversations can be complex, focusing on topics like technology used, clear branding, engaging content, responsive design, and custom functionality. One aspect that is...

4 min read

Evolutionary Site Redesign: The Alternative to Total Website Redesign

The Evolutionary Site Redesign Approach: A Safe and Effective Alternative to a Complete Website Redesign What is Evolutionary Site Redesign?  Evolutionary website redesign (ESR) is a type of agile...
4 min read

Avoid picture ping-pong with your designer – Resizing images for web.

Resizing images for your website to balance the fastest possible page load speeds with clean aesthetics is something that is often overlooked by website owners. If you have ever worked with a web...
3 min read

Mobile First: Is Your website designed with Mobile in Mind?

With over half the population using mobile devices to access the internet in today’s world, it seems like perfect sense to make your website friendly to mobile users. Many of these users are – you...
2 min read

What Is Design Thinking?

What is Design Thinking? Design Thinking is an essential and innovative process of solving real-world problems. In order to make our daily lives better and meet our human needs, we are always looking...
1 min read

Why You Need a Redesign Now

Your customers and prospects are searching online looking for ways to improve their business while the economy has slowed; they have time on their hands.
3 min read

5 Reasons to Include Video Marketing in Your 2019 Budget

We can’t believe 2018 is already coming to a close. It seems like just yesterday we were talking about what to expect for marketing trends in 2018. And now here we are, trying to predict the future...
2 min read

User Testing Vs. Usability Testing

For any business building a new website, the terms user testing and usability testing might seem like a case of semantics, or even po-tay-to/po-tah-to. However you look at it, everybody is a user of...

What is a Style Guide (Video)

Watch our new series, What You Need to Know, to learn about CommonPlaces Interactive and the services we offer to help you Communicate, Connect and Convert new customers.
5 min read

Design for Drupal 2018, Boston D4D

Beginning in 2009, members of the Drupal community seized on the notion of promoting Drupal design and theming. The leaders of this movement created a group called Design 4 Drupal, or D4D. Fast...
3 min read

Branding Best Practices to Improve Revenue & Reach

By thoughtfully defining and sharing your company values, mission, image, messaging and overall personality – you can build a strong brand for your business. If you listen, you can hear people...
3 min read

How to Create Product Videos That Improve Conversions

In the past, businesses were able to put up a website that included some buzzwords, a list of product features and photos and hope people would find it and buy it. In today's world, we now know that...