Picking the right keywords and keyword phrases is one of the most important steps in successful search engine optimization (SEO). Increasing traffic to your site is a priority, but attracting the...

3 min read

Essential Digital KPIs for Property Managers To Measure Success

Did you know that in 2021, 87% of apartment hunters used online resources in their search for a new rental property? This statistic alone highlights the significance of establishing a strong online...
2 min read

Google Analytics 4 Is Ready. Are You?

Google Analytics 4, or GA4, is Google’s latest analytics property. It is very different from Universal Analytics or 360 and pulls different reports than those you have grown accustomed to over the...
3 min read

How to Improve Your Website's SEO

As with anything, Search Engine Optimization (SEO) can benefit from continuous improvement. SEO can also be a very intimidating task to tackle. There are so many myths about SEO, and the rules seem...
3 min read

Six Ways Content Marketing Will Benefit Your Business

Are you participating in content marketing? You might be, without even knowing it. Social media influencer Chris Brogan defines content marketing as 'the ability to produce useful and entertaining...
4 min read

How to Attract Job Applicants Through Your Website

The past few years have seen a drastic change in the way companies are attracting, finding, and hiring new employees. Employers are finding it difficult to fill open positions, and are making...
3 min read

Does Changing Website Hosting Affect SEO?

The decision to switch to a new website hosting company often comes with many benefits, and so we would assume that it would also positively impact our site’s SEO – our visibility across search...
4 min read

The Crumble of The Third-Party Cookie: Google's Upcoming Cookie Ban

If you’re anything like us, and keep up on online marketing news, you may have caught the buzz of Google’s plan to ban third party cookies. While this may seem like quite a setback for your marketing...
3 min read

How to Develop a Content Strategy for a Website

What is a Content Strategy? Content strategy is the game plan for reaching your organizational goals through your online content. Content strategy can be intimidating, but that should not stop you...
4 min read

What is Content Marketing and How Does it Work?

Content marketing is a method which drives traffic and conversions from targeted audiences by answering their questions and addressing their pain points. This type of marketing has been around for...
3 min read

What Should be in Your SEO Strategy?

You’ve spent all this time, effort, and budget redesigning and rebuilding your website, but you aren’t seeing the traffic come through. Or, maybe you are seeing the traffic but it’s not the right...
2 min read

Benefits of Using Google Analytics G4

Google Analytics, Google Tag Manager, and Google Search Console are the heartbeat of every marketer. If you have a website, you should care about its performance, which means Google Analytics should...
2 min read

Google Tag Manager: How and Why to Use This Free Tool

In the world of web development and marketing, hundreds of tools are at our fingertips to make life easier. As a marketer, you probably already have your plate full managing SEO, social media, email...