Digital marketing has become the center of our marketing and advertising efforts today, and it isn’t slowing down any time soon. With the number of tools available to help you track and analyze your progress expanding at a rapid rate, it’s becoming more and more difficult to know which tools are going to help you get closer to your digital marketing goals.


We struggle with this very challenge on a regular basis; however, it’s our job to know which tools provide the most benefits to today’s marketers and business owners. So, if you don’t know where to start when it comes to implementing website analysis tools to help you grow your business, you’re not alone.

Best Website Analysis Tools

Google Analytics

Google Analytics is still one of the most effective tools for managing, monitoring, and analyzing your website. Plus, it’s managed by Google itself, so you know it’s accurate. It does require embedding some basic code on your website, but most CMS solutions today easily integrate with Google Analytics, so that shouldn’t slow you down.

Google Analytics

 

Google Analytics provides real-time and date-defined insights on:

 

 

  • Website traffic
  • Bounce rates
  • Click-through rates
  • Traffic sources
  • Social network referrals
  • Pay-per-click referrals
  • Visitor demographics
  • Sales conversions

Looking for a marketing firm, view our Marketing Services page for more information.

OpenSite Explorer

OpenSite Explorer is one of several free tools offered by Moz.com, which also offers a variety of paid tools. It allows users to evaluate URLs for link building purposes, as well as to analyze potentially damaging backlinks that currently exist. It also lets you monitor the health of external and internal links.

The tool allows you to plug in any URL into a search field and returns results such as:

  • Domain Authority
  • Page Authority
  • Inbound Links
  • Root Domains
  • Total Links
  • Link Anchor Text
  • Spam Scores

Kissmetrics

Kissmetrics provides data-driven insights to show you what your customers are doing on your website, how they got there, how they are engaging with your brand and more. It integrates with Facebook and Instagram to connect you with your social following and to help you target the right audiences. The platform also lets you connect with existing and potential customers through email marketing and social media campaigns that help you nurture leads throughout the buyer’s journey. Plus, there are no limits to the range of data you can access at once.

Some of the programs Kissmetrics integrates with include:

  • HubSpot
  • WooCommerce
  • Shopify
  • Optimizely
  • MailChimp
  • LiveChat
  • Segment

Raven Tools

In Raven Tools you can run website audits to find broken links and missing metadata. The software includes intuitive custom report creation that can be white labeled for agencies and can be scheduled to create and send via email automatically. Although it is highly focused on SEO efforts, it is also great for reporting on social and PPC marketing efforts as well.

Raven Tools connects with over twenty other tools, including:

  • Google AnalyticsSEO Services
  • Google AdWords
  • Search Analytics from Google Search Console (GWT)
  • Bing Ads
  • Twitter
  • Facebook

Hubspot Analytics Tools

Hubspot Marketing Analytics is a newer tool which allows users to access a centralized dashboard, making it easier to find the data that is most meaningful to your organization. The platform allows you to easily analyze your site’s performance using key website metrics, which can be done for your website overall, or you can zoom in on specific pages.

The tool lets you analyze how visitors connect to your website, and what they do once they get there. It works similar to Google Analytics, in that you’ll need to install a tracking code on your website to get the most accurate results. It goes even further and also allows you to track specific links, buttons, and other places where customers convert so that you can get a better understanding of customer behavior throughout the funnel.

Did we miss any web analysis tools that work well for you? Let us know! Or contact us today to find out how CommonPlaces can help you improve your website.

Kristen Lodge
By Kristen Lodge

Kristen is a digital marketing professional, storyteller and writer. Her specialties include content strategy, editing/copywriting, SEO, paid search/display and social media advertising.

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