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The Five P's of Web Success

SEO, Strategy, Design & Development, Digital Marketing

Here at CommonPlaces, we sometimes like to think of success on the Web in terms of The Five P's: Plan, Publish, Promote, Profit, and Protect. We want to help all of our clients to reach their online goals, and each 'P' represents an important step along the way. Pursue the Five P's, and it's probable your project will prosper.

Plan. It all starts with planning. Before rushing into development, it's important to plan all aspects of your project to ensure its success before work even begins. We always keep the trio of Strategy, Creativity, and Technology in our minds to create a complete plan for any site that we develop. A good plan will take all considerations into account, not just design or programming elements of the project.

Publish. Once your plan is complete, it's time to publish yourself on the Web. With a Content Management System like Drupal, it's easy to regularly add and update content to your site. After all, it's not enough to have a great looking site--you need great content, too. Meanwhile, your CMS will properly organize your content for both your users and the search engines.

Promote. By this stage you should have a well-planned site that has quality content to offer your visitors. But now you need visitors. Time for some Internet marketing! Your marketing plan should emphasize Search Engine Optimization (SEO) and promoting your site's content on social sites like Digg, StumbleUpon, YouTube, Facebook, etc. etc. If you have quality content to offer, you will be welcomed almost anywhere on the Web.

Profit. Now that your site has visitors, it's time to reach for the goals you set out to achieve. We use the word "Profit" here in the loosest way possible; basically, Profit means achieving whatever you set out to achieve. Whether that objective is sales, leads, memberships, donations, information distribution, or something else entirely, your key to success is a site that truly engages your visitors.

Protect. We know the importance of Web security, and it is not a subject that we take lightly. It's difficult to over-estimate the importance of this fifth and final 'P'. A development choice that compromises the security of your site is never worth it. Our engineers always ensure that there are no security vulnerabilities in the projects we develop so that our clients stay protected.

There are your Five P's of Web Development. If you'd like to hear more about how we use the Five P's in our projects, or hear more words we like that start with 'P', don't hesitate to contact us.

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