1 min read

The Inbound Marketing Circle: Part 3

The Inbound Marketing Circle: Part 3

Over the past few weeks, we have talked about Inbound Marketing and the connectivity that exists between the different aspects of it. Here, I wanted to tie them together to show what a powerful tool this inbound marketing thing really is.

The Inbound Marketing process can be looked at as a circleI like to think of content for inbound marketing as a circle. Let's use a blog article for an example. First, the article is written using best practices including optimized keywords, tags, and links. Next, the finished blog is pushed on social media and other outlets. Eventually, it is indexed by Google and other search engines where it gains search traffic as well. After some time, analytics will show how the content, in this case the blog, performed. Based on the findings in your analytics, you can determine the success of the content written while planning for new content. Maybe that article proved to be a successful vessel through which visitors interacted with your site. On the other hand, maybe there was very little interest in the article and a new direction may be necessary for next time. Regardless, you have generated content and that is always a good thing!


Inbound marketing is a really amazing process. The greatest thing about it is its measurability and proven effectiveness. The circle shows there are many steps involved in leveraging it to its utmost potential. Analytics is a no-brainer just like blogging, social media, and SEO are.


So tell us, how often are you blogging and adding new content? What analytical tools are you leveraging? Of course, if you have any questions about analytical solutions or inbound marketing, please feel free to contact the CommonPlaces Inbound Marketing team.

Related Posts

Macbeth Opens to Great Reviews

CommonPlaces, Inc. is pleased to share the good reviews being enjoyed by one of our team! http://bit.ly/11H2JLL Marketing Assistant and Copywriter, Gary Locke, has directed a critically acclaimed...
1 min read

Ben to Speak at SIPA Next Month in Las Vegas

 Our CEO Ben Bassi is slated to appear as a panelist at the Specialized Information Publishers Association's (SIPA) Mid-Year Marketing Conference in Las Vegas next month. The Conference runs from...
1 min read

Nauset Construction Launches New Website After 10 Years

Nauset Construction, a construction management and design-build firm in Needham, MA, reached out to CommonPlaces to redesign and redevelop their website that they first built for them ten years ago....
2 min read

How to Optimize Online Fundraising

Every non-profit organization is looking for a way to stand out in front of the crowd in order to get every possible donation dollar. Of course, in our digital age, having an online presence is...