With the holidays ramping up – and just as quickly winding down, we decided to have a look back through to reminisce on the top ten articles our readers found the most interesting or helpful...

3 min read

How to Develop a Content Strategy for a Website

What is a Content Strategy? Content strategy is the game plan for reaching your organizational goals through your online content. Content strategy can be intimidating, but that should not stop you...
4 min read

What is Content Marketing and How Does it Work?

Content marketing is a method which drives traffic and conversions from targeted audiences by answering their questions and addressing their pain points. This type of marketing has been around for...
3 min read

What Should be in Your SEO Strategy?

You’ve spent all this time, effort, and budget redesigning and rebuilding your website, but you aren’t seeing the traffic come through.  Or, maybe you are seeing the traffic but it’s not the right...
3 min read

Five Reasons to Seek a Fresh Perspective on Your Business Strategy

As the year comes to a close, it is time to reflect on the past three quarters and create a strategic plan for the upcoming year. The plan should include evaluating what worked, what didn’t work,...
2 min read

Benefits of Using Google Analytics G4

Google Analytics, Google Tag Manager, and Google Search Console are the heartbeat of every marketer. If you have a website, you should care about its performance, which means Google Analytics should...
2 min read

Google Tag Manager: How and Why to Use This Free Tool

In the world of web development and marketing, hundreds of tools are at our fingertips to make life easier. As a marketer, you probably already have your plate full managing SEO, social media, email...
3 min read

Google Search Console: How It Can Benefit Your Marketing Strategy

Google Search Console (or GSC for folks who love abbreviations as much as the next guy) is a handy analytics tool that Google offers for free to anyone who owns or manages a website. GSC can help you...
4 min read

Avoid picture ping-pong with your designer – Resizing images for web.

Resizing images for your website to balance the fastest possible page load speeds with clean aesthetics is something that is often overlooked by website owners. If you have ever worked with a web...
3 min read

SEO vs User Experience: What Does Google Care About?

Over the years of research and development for clients, we at CommonPlaces have seen the evolution of SEO from pure keyword stuffing into the holistic online user experience we know today. Let’s dive...
4 min read

How to Stand Out with Customer Experiences that Shine

Customer experience directly impacts loyalty, and customer loyalty can rise and fall quite quickly with each stage in the customer journey. Lately, many brands have been catching onto the customer...
2 min read

Why is My Website Traffic Down?

You spent the time to plan and design your website. You monitor interactions, pay for ads, prioritize customer experience, but your website traffic is still down. Nothing is more frustrating! You may...