1 min read

What The Apple iPad Can Teach You About Web Design

What The Apple iPad Can Teach You About Web Design

I was recently reading an article about the overwhelming sales numbers of the Apple iPad since it was released in April (around four million units sold). By all measures, the device has been an overwhelming success, and has even fueled sales of other Mac products.

All this success didn't happen without a strong, multi-channel marketing campaign. Here is some of the imagery that Apple has been using in the advertisements that they've has been posting across the country:

Ipad Advertisement

While looking over these images, I noticed something very obvious, but something very important for many website owners and designers. The pictures above serve to remind us of the following truths:

Not everyone is using a mouse.

Some people (a lot of people) are using touchscreens, whether they are on an iPad or their smartphone. What does this mean? Don't overdo it with Adobe Flash. Don't rely on rollovers or other mouse gestures for important site functions. Don't require the user to scroll through lengthy drop-down lists.

Not everyone is using a 24" monitor.

As much as you might like all of your users to experience your website on a beautiful cinema monitor, many users will experience it on tablets, smartphones, netbooks, and other small devices. So keep these people in mind when you design the pages of your site. Keep pages simple, and embrace minimalist design tactics. Before you overcrowd your homepage with various elements, consider how they would look on a 4 inch screen.

People are using the Web for personal enjoyment.

This is the last thing you should take away from these images. These people are enjoying the Web as they would enjoy a good book, reclined on the couch or sitting outside. Make your websites a pleasure to look at and use. None of these people look eager to figure out and navigate a complex site hierarchy. They simply want to relax, and be entertained and informed. Is that so much to ask?

Related Posts

1 min read

The Perils of Web Development or Doing It the Right Way

When our clients come to us with an idea, chances are good they are imagining more than just "a website." Unline other industries, our customers do not come to us and simply say, "One website,...
3 min read

What to Look For in the WCAG 2.2: June 2022 Release

Updates to Web Content Accessibility Guidelines (WCAG) Scheduled to be finalized in September of 2022, WCAG 2.2 covers the latest updates from the Web Accessibility Initiative of the World Wide Web...
2 min read

Drupal 7 vs WordPress 3: Battle of the New Features

Two highly anticipated CMS releases, Drupal 7.x and WordPress 3.x, are both set to appear in the next month or two. Drupal 7 is currently in Alpha release, but is aiming for a Beta release later this...
3 min read

4 Top Web Trends to Watch Out For in 2018

Year after year, trends in web design and development advance and as technology gets smarter. Staying on top of these updates can be challenging, being ahead of the curve is even harder. Each year,...