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Insights
Helping B2B leaders use technology to drive business

Smart Website Moves for B2B Businesses During the Summer Slowdown
Are you ready for the summer sales slump? You're not alone if Q3 slows you down, nearly two-thirds of B2B companies experience a drop in business activity during the summer months. Of those, 75% report sales declines of 20%, while 20% see a drop of 40% or more. As...

How B2B Companies Can Better Support Customers, Partners, and Employees
In today’s fast-moving B2B landscape, success goes beyond offering a great product or service. It comes down to how well you support the people and businesses that power your growth: customers, partners, and employees. Let’s dive into practical strategies and...

2025 B2B Online Customer and Partner Trends
B2B relationships are being reshaped by AI, data-driven strategies, economic uncertainty, and growing expectations for digital experiences. Forward-thinking organizations are adapting rapidly to remain competitive. Below are the key trends that will define successful...