Strategy

Strategy

Development

Design

Digital Marketing

Support

This is where it all begins. Putting together a thoughtful and meaningful strategy is the key to producing impactful & effective digital experiences.

CommonPlaces’ secret sauce is that we actually take the time to understand all aspects of you, your customers, and your industry to make sure the strategy is as personalized and unique as you are.  Whether we are evaluating your entire ecosystem or just specific touchpoints. 

We wholeheartedly believe in spending the extra time with you planning the phase to ensure all aspects of the approach are thought through and done right, right from the beginning.

Digital Strategy & AI Consulting

Your digital strategy should do more than guide design—it should drive results. CommonPlaces helps B2B and nonprofit organizations translate their business goals into scalable, measurable digital strategies. Our strategic process blends AI-powered insights with years of hands-on experience, enabling your organization to make smarter, faster decisions.

Customer Experience Journey Map

Understanding who your audience is, how they want to interact with you, what their pain points are, and what they love about your brand is vital to creating an engaging customer experience. After a series of in-depth conversations with your various personas, we will put together a roadmap of the various touch points throughout their decision making process (from lead to evangelist). The Customer Experience Journey Map provides a holistic view of your digital ecosystem so you can make strategic decisions regarding your digital efforts, ensuring your company provides impactful customer experience.

Data Architecture

Your entire digital ecosystem is made up of various tools and applications that drive your business and customer touchpoints.  An engaging and consistent customer experience stems from a seamless integration of these interactions so that your audience is completely unaware of the underlying technology working behind the scenes.  At CommonPlaces we’ll complete an in-depth analysis of your  organizational needs to determine the best strategy to maximize your technological investments into your digital presence.

User Experience Design Strategy

To paraphrase Leonard from the Big Bang Theory “Our solutions will be smart and beautiful’.

A beautiful web design without any intention or thought behind it, is just a pretty picture.  What really drives conversions and engagement is an intuitive design and layout that focuses on providing a great user experience (UX).  Through a series of in-depth conversations and targeted research, our team will put together a UX Design Strategy, with a detailed Information Architecture and beautiful User Interface, for your website or portal guaranteed to generate results.

Marketing Strategy

Today’s consumers are more savvy than ever and deciding which efforts will drive the most ROI can be overwhelming. Our goal is to create meaningful, engaging, and impactful marketing efforts that drive long-lasting results. We do this by identifying and defining your target audience, competitive landscape, and Key Performance Indicators (KPI’s) used to measure success.  From there we provide a strategic digital roadmap for your successful marketing efforts.

Content Strategy

Have you ever been in the middle of telling an interesting story when you notice your audiences’ eye glaze over or seem disinterested?  Just because a story, fact, feature, or service is interesting or beneficial to you, doesn’t mean it will grab (and keep) your target audience’s attention.  We take the time to really get to know your audience, as well as their interests, needs, pain points, and desires to help build a content marketing strategy that serves as a magnet for new business.  Doing so can help bridge the gap between your audience, your services, and your business goals.

Insights

Helping B2B leaders use technology to drive business

2026 B2B Content Marketing Trends

2026 B2B Content Marketing Trends

What Mid-Market Leaders Need to Do Right Now Over the past year, my team and I have been doing something that’s become surprisingly rare in digital business: meeting face-to-face with our clients. Whether it's healthcare technology, B2B manufacturing, nonprofits, or...

The Cost of Not Doing Anything

The Cost of Not Doing Anything

Why B2B and Nonprofits Should Invest in Their Websites and Portals In today’s digital first world, a website or customer portal isn’t just a “nice to have” ,  it’s the foundation of your organization’s success. Yet, many B2B companies and nonprofits fall into the trap...

A Guide To The Difference Between GEO, AIO and SEO

A Guide To The Difference Between GEO, AIO and SEO

For years, we built websites to earn authority with search engines.  Recent research outlines how AI summaries replacing traditional search results and are having a tremendous negative effect on website traffic.  Since SEO is no longer driving customers to your site,...