The new year brings a wealth of simplicity to the web with new trends appearing in the spotlight for online branding and functionality. As a society, we have begun to adapt daily life to the tried...

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The New Year is Upon Us! Our Top 10 Blogs from 2021

With the holidays ramping up – and just as quickly winding down, we decided to have a look back through to reminisce on the top ten articles our readers found the most interesting or helpful...
3 min read

How to Develop a Content Strategy for a Website

What is a Content Strategy? Content strategy is the game plan for reaching your organizational goals through your online content. Content strategy can be intimidating, but that should not stop you...
4 min read

What is Content Marketing and How Does it Work?

Content marketing is a method which drives traffic and conversions from targeted audiences by answering their questions and addressing their pain points. This type of marketing has been around for...
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Planning a Successful Website

In our many years of web development, the greatest lesson we've learned is the value of planning a project thoroughly and completely. This means making sure all of the details are sorted out before...
3 min read

What Should be in Your SEO Strategy?

You’ve spent all this time, effort, and budget redesigning and rebuilding your website, but you aren’t seeing the traffic come through.  Or, maybe you are seeing the traffic but it’s not the right...
2 min read

Benefits of Using Google Analytics G4

Google Analytics, Google Tag Manager, and Google Search Console are the heartbeat of every marketer. If you have a website, you should care about its performance, which means Google Analytics should...
2 min read

Google Tag Manager: How and Why to Use This Free Tool

In the world of web development and marketing, hundreds of tools are at our fingertips to make life easier. As a marketer, you probably already have your plate full managing SEO, social media, email...
3 min read

Google Search Console: How It Can Benefit Your Marketing Strategy

Google Search Console (or GSC for folks who love abbreviations as much as the next guy) is a handy analytics tool that Google offers for free to anyone who owns or manages a website. GSC can help you...
3 min read

Page Speed Optimization – From the Ground, Up

Our buddy, Googlebot, has become a stickler for a quick loading page just like you and me. In a world of instant gratification, no one wants to sit around waiting, so sites with get-up-and-go...
3 min read

SEO vs User Experience: What Does Google Care About?

Over the years of research and development for clients, we at CommonPlaces have seen the evolution of SEO from pure keyword stuffing into the holistic online user experience we know today. Let’s dive...
3 min read

Mobile First: Is Your website designed with Mobile in Mind?

With over half the population using mobile devices to access the internet in today’s world, it seems like perfect sense to make your website friendly to mobile users. Many of these users are – you...