Our CEO Ben Bassi is slated to appear as a panelist at the Specialized Information Publishers Association's (SIPA) Mid-Year Marketing Conference in Las Vegas next month. The Conference runs from December 8 - 10, and is being held at the Planet Hollywood Resort and Casino on the Las Vegas Strip. Ben is scheduled to appear on a panel of three for the presentation "How You Can Leverage Online Tools To Create Some Serious Marketing Buzz," scheduled for the morning of December 10th. The session's description from the SIPA site: "The Internet has created an 'information marketplace' with constantly evolving delivery methods and marketing strategies. With a variety of resources available, publishers face the challenge of getting information in front of the right audience at the right time'îwhen they are ready to act. With the rise of user-generated content, search options and social networks on the web, there are seemingly limitless and often overwhelming opportunities for you to engage your audience." Ben's specific topic is "to show you how to leverage social media to drive traffic and conversions, build an online following and even convert your visitors into evangelists who will promote your content for you." Ben will be appearing at this session with Andy Black, Marketing Director of Convera, and RD Whitney, CEO of Caroo Media USA. If you would like to attend this and other great learning sessions on the topic of Internet Marketing, register today. Those who sign up before November 10th will receive special early bird pricing.

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