Why You Need a Redesign Now

by | Apr 22, 2020 | Development

Share this post

Your customers and prospects are searching online looking for ways to improve their business while the economy has slowed; they have time on their hands.

Your website is one of your most important marketing channels. If it looks outdated or you aren’t ranking well for search terms, it’s time to redesign and revamp your website with new images, brightened colors, updated metatags and fresh messaging.

When the economy turns around you will be in a great position to reap the benefits. Here are 4 benefits to doing your redesign now:

Benefits of a Redesign:

  • You take a fresh look at your SEO, and analyzing keywords and metatags.
  • You realign content with your sales and marketing goals. By rewriting your content you ensure that you communicate your brand values in a clear way.
  • You optimize the customer journey. By creating a better experience for your customers and prospects you learn more about how they navigate your website, thus optimizing each touchpoint.
  • You make your website ADA compliant. Some examples of ADA compliance includes using alt text, video and audio alternatives and closed captioning with video.

It takes a village

A modern, purposely designed website is your most important marketing tool so don’t waste time with an old, out dated one.

CommonPlaces takes a holistic approach to web design and SEO. We focus on creating secure, accessible websites that convert new customers and highlight your brand.

If your business has been impacted by COVID-19 and you need advice on how to stay afloat while keep your existing customers, we can help create strategies that will make your brand stronger with website design and SEO.

There is no better time to get started on a building a new website that stands out from the crowd so you can get ahead of the competition.

Insights

Helping B2B leaders use technology to drive business

2026 B2B Content Marketing Trends

2026 B2B Content Marketing Trends

What Mid-Market Leaders Need to Do Right Now Over the past year, my team and I have been doing something that’s become surprisingly rare in digital business: meeting face-to-face with our clients. Whether it's healthcare technology, B2B manufacturing, nonprofits, or...

The Cost of Not Doing Anything

The Cost of Not Doing Anything

Why B2B and Nonprofits Should Invest in Their Websites and Portals In today’s digital first world, a website or customer portal isn’t just a “nice to have” ,  it’s the foundation of your organization’s success. Yet, many B2B companies and nonprofits fall into the trap...

A Guide To The Difference Between GEO, AIO and SEO

A Guide To The Difference Between GEO, AIO and SEO

For years, we built websites to earn authority with search engines.  Recent research outlines how AI summaries replacing traditional search results and are having a tremendous negative effect on website traffic.  Since SEO is no longer driving customers to your site,...