User friendly web design is as the name suggests – friendly or easy for people to use, navigate, find information, and know where to go. Today’s users have high expectations when it comes to website...

3 min read

5 Tips To Improve Your Website's Accessibility

Web development projects  and conversations can be complex, focusing on topics like technology used, clear branding, engaging content, responsive design, and custom functionality. One aspect that is...
3 min read

Six Ways Content Marketing Will Benefit Your Business

Are you participating in content marketing? You might be, without even knowing it. Social media influencer Chris Brogan defines content marketing as 'the ability to produce useful and entertaining...
3 min read

Does Changing Website Hosting Affect SEO?

The decision to switch to a new website hosting company often comes with many benefits, and so we would assume that it would also positively impact our site’s SEO – our visibility across search...
4 min read

The Crumble of The Third-Party Cookie: Google's Upcoming Cookie Ban

If you’re anything like us, and keep up on online marketing news, you may have caught the buzz of Google’s plan to ban third party cookies. While this may seem like quite a setback for your marketing...
4 min read

Is Your Website Ready for the New Year?

The new year brings a wealth of simplicity to the web with new trends appearing in the spotlight for online branding and functionality. As a society, we have begun to adapt daily life to the tried...
1 min read

The New Year is Upon Us! Our Top 10 Blogs from 2021

With the holidays ramping up – and just as quickly winding down, we decided to have a look back through to reminisce on the top ten articles our readers found the most interesting or helpful...
3 min read

How to Develop a Content Strategy for a Website

What is a Content Strategy? Content strategy is the game plan for reaching your organizational goals through your online content. Content strategy can be intimidating, but that should not stop you...
4 min read

What is Content Marketing and How Does it Work?

Content marketing is a method which drives traffic and conversions from targeted audiences by answering their questions and addressing their pain points. This type of marketing has been around for...
3 min read

What Should be in Your SEO Strategy?

You’ve spent all this time, effort, and budget redesigning and rebuilding your website, but you aren’t seeing the traffic come through.  Or, maybe you are seeing the traffic but it’s not the right...
3 min read

Five Reasons to Seek a Fresh Perspective on Your Business Strategy

As the year comes to a close, it is time to reflect on the past three quarters and create a strategic plan for the upcoming year. The plan should include evaluating what worked, what didn’t work,...
2 min read

Benefits of Using Google Analytics G4

Google Analytics, Google Tag Manager, and Google Search Console are the heartbeat of every marketer. If you have a website, you should care about its performance, which means Google Analytics should...