Google’s latest algorithm shift, the June 2025 Core Update, officially began rolling out on June 30, and website owners and marketers are already seeing early signs of impact. But before making any knee-jerk changes, here’s what you need to know.
The June 2025 Core Update from Google rolled out on June 30, beginning at 10:37 AM ET (7:37 AM PT), and is expected to take up to three weeks to fully roll out globally.
What Is a Core Update?
Core updates are broad improvements to Google’s ranking systems. They’re designed to ensure users are seeing the most relevant, helpful, and trustworthy content possible. These updates don’t target individual pages or industries, but rather recalibrate the overall ranking landscape.
The June 2025 update is expected to roll out over the course of three weeks, causing temporary fluctuations in rankings, traffic, and visibility across many industries.
How It Might Affect Your Website
While it’s still early, we’re already seeing some common trends across industries:
- Ranking volatility, Pages may climb or drop in the search results as Google reassesses what it considers high-quality content.
- Changes in Discover and Featured Snippets, Some content previously highlighted by Google may no longer appear as prominently.
- Visibility gaps for thin or outdated content, Older content without substance may be demoted in favor of more helpful, up-to-date material.
But remember: fluctuations during a rollout are normal. We advise monitoring metrics but holding off on major changes until the dust settles.
What You Should (and Shouldn’t) Do Right Now
1. Monitor Website Performance
- Check Google Search Console daily for ranking, indexing, and CTR fluctuations
- Track traffic trends in Google Analytics (GA4)
- Use a rank tracker (like SEMrush, Ahrefs, or Moz) to monitor keyword positions
- Flag significant traffic drops or keyword volatility for further review
2. Review & Improve Content (E-E-A-T Focused)
- Identify pages with high bounce rates or low time-on-page
- Audit thin or outdated content, update or remove if necessary
- Ensure content clearly demonstrates:
- Experience (real-world expertise)
- Expertise (subject knowledge)
- Authoritativeness (linked, cited, sourced)
- Trustworthiness (secure, accurate, ethical)
3. Audit Technical SEO
- Check site speed using PageSpeed Insights or Lighthouse
- Verify mobile-friendliness
- Fix crawl errors and broken links (via Search Console or Screaming Frog)
- Ensure proper use of structured data (schema)
- Validate Core Web Vitals scores
4. Analyze Top Performing Pages
- Compare rankings before/after update for top traffic-driving pages
- Look for changes in Featured Snippets or Discover visibility
- Benchmark against competitors’ content quality and structure
5. Don’t Make These Mistakes
- Don’t panic! A drop in rankings doesn’t necessarily mean a penalty, it could be temporary
- Avoid large-scale site changes during the rollout window
- Don’t blindly rewrite pages without understanding performance data
- Don’t focus on keyword stuffing or outdated SEO tactics
6. Create a Recovery Plan (If Needed)
- Document all changes made during and after the update
- Prioritize updating your most important and impacted pages
- Schedule regular performance reviews post-rollout
- Plan content strategy with long-term SEO value in mind
7. Stay Informed
- Follow Google Search Central Blog & industry updates
- Subscribe to CommonPlaces’ newsletter for alerts and tips
- Reach out to our team for a custom SEO performance review or strategy update
When Will Recovery Happen?
If your site is negatively affected, recovery may not happen overnight. Often, improvements made in response to a core update aren’t reflected until the next update cycle. That’s why documenting, refining, and optimizing now is critical.
Final Thoughts
Google’s core updates remind us of one thing: quality wins in the long run. At CommonPlaces, we’re not just watching rankings, we’re building digital strategies that endure.
If you have questions about how your website is performing post-update or want help enhancing your SEO strategy, get in touch with us. We’re here to help you thrive in a constantly evolving digital.
