An Introduction to Social Commerce

Share this post

Like many online marketers, we view StumbleUpon as a valuable tool to promote fresh content. With the help of Google Analytics, I’ve noticed an interesting pattern that has occurred enough times now that I don’t believe it can be viewed as a coincidence. This pattern offers some insight into how the StumbleUpon service delivers content, which is mostly a mystery to its dedicated base of users.

StumbleUpon logo

If you don’t know, StumbleUpon is a popular platform for sharing content on the Web. The basis of the system is a toolbar that features “thumbs up” and “thumbs down” icons. This toolbar also features a random “Stumble” button, which takes the user to a random page that has received thumbs up votes from members of the community with similar interests. If a piece of content gets voted up and builds up steam, it can be delivered to thousands of Stumblers in a day. Today, StumbleUpon has something in the nature of 8-10 million users.

We often submit new posts from the CommonPlaces blog to the StumbleUpon service, and sometimes, they take off. The effect of this is more or less instantaneous, and if successful, the blog post will receive hundreds of Stumbleupon visits on that day that it is submitted. However, what I began to notice was that these successful stories would often have a second spike of traffic from StumbleUpon. Exactly one month later. Here are some examples:

Google Analytics chart

Google Analytics chart

Google Analytics chart

Google Analytics chart

In all of these cases, the second spike was exactly one month later, and though smaller than the first, came after 30 days of very little activity.

What does this mean? It seems clear that, unless this is repeated coincidence, there is something in StumbleUpon’s algorithm that cycles content after one month, and puts it back into stumbling circulation. Have you noticed this phenomenon with your own content? If you are willing to give this post a “thumbs up” vote, we can test the theory with this very post!

Your Dilemma: Which Agency Should You Choose?

The answer to this one is simple: Pick CommonPlaces

Our goal is not to simply win a bid, it’s to act as a partner for a company and help it succeed. Providing that level of service requires experience, trust, and delivering final products.

You can see our about page to understand our experience. We have a cornucopia of experience. 

The seed of trust is planted during our initial interactions. We are honest in our interactions and that will come through in our communications.

And we deliver results. The biggest proponents of CommonPlaces can be found in our current and past clients. Our team will be happy to connect you.

Related Posts

The Dilemma of Estimates

The Dilemma of Estimates

Estimates serve as the cornerstone of any website project, providing clients with a roadmap for budgeting, planning, and expectation management. They offer a glimpse into the intricate tapestry of tasks, timelines, and resources needed to bring a website to life.

Config Sync Overview

Config Sync Overview

When Drupal 8 was released, it came with Configuration Syncing functionality. This has been a staple ever since for Drupal 9, Drupal 10, and beyond. Configuration Syncing was a game changer and one of my favorite features in Drupal Core.The days before config sync...