Search engine optimization can be a very intimidating task to tackle. There are many myths about SEO, and the rules seem to change by the day, but if it is approached with the right mindset the result will be very rewarding. Before you take on the task of improving your SEO it is best to understand it.


SEO can be divided into two key categories, Content and Page Authority

Content Types

Content, or "on page SEO" includes the following components:

    • Keywords
    • Page content
    • Page titles
    • URLs
    • Metadata

Page Authority

Page Authority, or 'off page SEO' includes several elements, here are a few:

  • Quality websites linking to your website
  • Page sharing, interaction, and popularity on social sites

How to Improve content for SEO

  • Keywords

    Keywords are a core piece of the SEO puzzle. Before writing page content or meta data you need to develop a keyword strategy. Develop a list of keywords related to your company and industry that you would like to be associated with and you know people will search for.
  • Content, Page Titles

  • Develop page content, page titles, metadata, and URLs around the keywords
    You want every page of your website to rank the best it can for a keyword. Not only do you need to write valuable and informative content associated with the keyword, but you also need to include the keyword in the page title, meta description, and URL. Make sure you're following a quality content strategy; no keyword stuffing!
  • Meta descriptions

    Meta descriptions are often overlooked or done incorrectly. Make sure your Meta descriptions are 150 to 160 characters in length. When a Meta description appears as a snippet on Google only the first 160 characters are displayed. Don't forget to make your Meta description enticing to the person searching on Google!

Improve page authority

  • Increase your number of inbound links

    The number of websites that link to a page or domain is a measure of trust. The more links you get, the more valuable your content is deemed to be by search engines. These links must be quality though. Multiple links to the same page, coming from unrelated or untrusted sources, will only hurt your SEO. A great way to get quality inbound links is to write guest blogs for other websites.
  • Develop a social media strategy

    Interaction and popularity on social media sites has become one of the many components to SEO. Develop a strategy around sharing valuable content with your followers. Include your own content, along with informative content from other sources.

Don't forget, Google's algorithm is complex and frequently changing, it is important to stay informed about changes that may affect your SEO.

Keep coming back! More SEO tips are on their way!

Kristen Lodge
By Kristen Lodge

Kristen is a digital marketing professional, storyteller and writer. Her specialties include content strategy, editing/copywriting, SEO, paid search/display and social media advertising.

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