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Build an In-House Team or Partner with a Web Development Agency?

Strategy, Design & Development

Many of our clients have been faced with the decision as to whether they should manage their website internally or have a professional web development agency like CommonPlaces manage it for them. As with all decisions, there are advantages and disadvantages to each approach.

Reasons to Build an In-House Team

1. Company Knowledge 

Having a team in the office can be helpful as they are more apt to understand your business. By being a part of the day-to-day, they can be more responsive and in tune to your needs.

2. Budget 

Building a team to manage your website and infrastructure, helps set your budget for the year, since you would be paying an annual salary instead of paying for each request and project as you go.

3. Convenience 

When your developer is in the same office as you, it makes communication easier. You have the ability to go down the hall and request a change face to face. You can also control priorities and timing.

4. Commitment 

As with any employee, they are investing their time and energy in your business and committed to helping the company succeed every day.

Reasons to Partner with a Web Development Agency:

1. Expertise 

Do you have the knowledge to hire and manage great web developers? Most developers claim they are great, but few really are. Odds are that if you decide to build an in-house, you will end up hiring Jack-of-All-Trades and Masters of None. The best web developers want to work for an agency and specialize in their profession. CommonPlaces has expert developers who are specialists in design, Drupal development, security, custom coding, planning and SEO.

2. Experience  

Agency developers work on a large number of websites and have more experience with different situations and approaches. Since they’ve worked on a variety of projects, they will likely find solutions faster than an in-house developer.

3. Cost 

While bringing it in-house helps you set and maintain a budget, you might end up spending more in the long run due to salaries, benefits, vacation time, education and nonproductive time. With a web development agency, you will only be billed on hours worked on the project.

4. Agency Knowledge 

A good web development agency will assist you with SEO (Search Engine Optimization) and launch your project fully optimized for search. They also know how to make pages load quickly and help you keep your content search engine friendly.

Making a Decision

CommonPlaces has seen both approaches. We have seen in-house teams do a great job, and teams that don’t. We mentor a number of very successful in-house teams that turn to us for specialized development needs. Make sure you hire a firm with has a solid portfolio of websites that represent the types of problems you need to solve.

Call or email us today if you need a web development agency to build a successful, engaging website or customer engagement portal.

Contact Us Today!

Ben Bassi

Ben Bassi is the Founder and CEO of CommonPlaces, a custom web development and digital marketing agency in Manchester, NH. With over 30 years of technology industry leadership and strategic planning experience, Ben has led two companies to Inc. 500 status.

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