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Specialized needs of physicians worldwide

Analogic is a leading-edge healthcare and security technology solutions provider that advances the practice of medicine and save lives. BK Ultrasound, an Analogic brand, is a market-leading ultrasound systems provider that address the specialized needs and clinical challenges of physicians worldwide.

The goal of the initial project was to build an online presence that would support both their OEM, original equipment manufacturers (Analogic) and their direct-to-consumer (BK Ultrasound) products, while clearly conveying both brands belonged to one company.

Delivering a Flexible, Data-driven Web Tool

We built a modern, responsive web design for Analogic on a CMS (Drupal) that would be easy for them to maintain and scale.

With a Drupal site, we delivered a user-friendly interface, vast amounts of functionality with access permission for many roles to easily update content. Our skilled web designers applied the Analogic design to the BK Ultrasound website to showcase both companies as one unified brand.

Two Websites, One Brand

Analogic wanted to leverage our knowledge as a Hubspot Certified Partner in order to transition from Marketo. In addition to migrating all content to Hubspot, we created over 50 templates and provided training so they were able to create content for their customers.


CommonPlaces received the "Best of Industry WebAward" for Best Medical Equipment Website for work on BK Ultrasound in 2016.

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