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Helping B2B leaders use technology to drive business

How B2B Companies Can Better Support Customers, Partners, and Employees

In today’s fast-moving B2B landscape, success goes beyond offering a great product or service. It comes down to how well you support the people and businesses that power your growth: customers, partners, and employees. Let’s dive into practical strategies and...

2025 B2B Online Customer and Partner Trends

B2B relationships are being reshaped by AI, data-driven strategies, economic uncertainty, and growing expectations for digital experiences. Forward-thinking organizations are adapting rapidly to remain competitive. Below are the key trends that will define successful...

The Decline of Customer Service in the Age of Technology

Have you noticed that Online Customer Service has worsened over the past few years? I have. Websites have poor quality, confusing UIs, slow response, and AI Bots that can’t answer your questions. New customer acquisition can be costly, so keeping your existing...