Planning a Successful Website

by | Nov 16, 2021 | Design, Development

Share this post

In our many years of web development, the greatest lesson we’ve learned is the value of planning a project thoroughly and completely. This means making sure all of the details are sorted out before development begins. In our experience, intentional planning avoids numerous issues, saves time in the long run, and results in a better final product.


Start your planning today. Download our free Ebook: The Essential Guide to Website Planning


Think about it this way, you wouldn’t build a house without a blueprint. So you shouldn’t build a website without a plan. With a robust planning process, issues come to light before development time has been wasted heading down the wrong path. You can also ensure that the final product is exactly what you were hoping for. You should never have to settle for a finished site that isn’t the way you pictured it.

website-planning

The website planning phase contains a variety of steps, all important to a quality finished product:

  • Create a Customer Journey Map by interviewing potential and existing customers as well as your team to better understand their needs and identify various touch points across all interactions with them. 
  • Wireframing the home page and sample interior pages.
  • Creating a site map that includes all of the content that you want to appear on your site.
  • Planning for best SEO practices, including title and meta tags, user-friendly URLs, and canonical issues.
  • Listing the types of content your site will include such as blogs, news stories, videos, and events.
  • Answering what browsers your site should be compatible with and if your users have any special needs like the use of screen readers.
  • Data architecture document outlining the technologies used, custom development, taxonomies, and any additional fees.
  • Perhaps most importantly, the planning phase ends with agreement by all involved parties.

At CommonPlaces, we know exactly what needs to be involved in the planning phase to make your project a success. This phase is not something you want to rush through or take chances on. If you need assistance with planning or a web development project, we would love to help! Reach out to us today.

Insights

Helping B2B leaders use technology to drive business

2026 B2B Content Marketing Trends

2026 B2B Content Marketing Trends

What Mid-Market Leaders Need to Do Right Now Over the past year, my team and I have been doing something that’s become surprisingly rare in digital business: meeting face-to-face with our clients. Whether it's healthcare technology, B2B manufacturing, nonprofits, or...

The Cost of Not Doing Anything

The Cost of Not Doing Anything

Why B2B and Nonprofits Should Invest in Their Websites and Portals In today’s digital first world, a website or customer portal isn’t just a “nice to have” ,  it’s the foundation of your organization’s success. Yet, many B2B companies and nonprofits fall into the trap...

A Guide To The Difference Between GEO, AIO and SEO

A Guide To The Difference Between GEO, AIO and SEO

For years, we built websites to earn authority with search engines.  Recent research outlines how AI summaries replacing traditional search results and are having a tremendous negative effect on website traffic.  Since SEO is no longer driving customers to your site,...