Insights | CommonPlaces

The Coach Still Wins the Game: Why AI is Your Playbook, Not Your Coach

Walk into any NFL war room on a Sunday morning and you'll see something remarkable. Banks of screens. Analysts running real-time models. Data feeds tracking every player's speed, angle, heart rate, and historical performance down to the yard line, down and distance,...

Digital Marketing & AI Trends for 2026

As we kick off 2026, digital marketing isn’t just evolving, it’s transforming under the influence of artificial intelligence (AI). What worked five years ago won’t be enough this year. From how people search to how brands get found, AI is reshaping the rules of...

Top Challenges for B2B Companies in 2026

The biggest challenges for B2B companies in 2026 remain rooted in rapid AI adoption, economic tightness, fragmented buyer journeys, and trust erosion. Below is the updated overview from our previous discussion, now enhanced with actionable mitigation steps for each...

What Teams Should Review Before the Year Ends

Before everyone logs off for the holidays… As inboxes quiet down and calendars finally open up, many teams treat the final weeks of the year as a pause. But for high-performing organizations, this moment of calm is actually a strategic advantage. The end of the year...

2026 B2B Content Marketing Trends

What Mid-Market Leaders Need to Do Right Now Over the past year, my team and I have been doing something that’s become surprisingly rare in digital business: meeting face-to-face with our clients. Whether it's healthcare technology, B2B manufacturing, nonprofits, or...

Reconnecting With Our Customers: The Power of a Personal Visit

After years of Zoom and Google Meet calls and rapid advances in technologies like AI, our leadership team decided it was time to get back to what truly matters, face-to-face connections. So, we hit the road to visit some of our most valued clients. What we discovered...