Insights | CommonPlaces

The Cost of Not Doing Anything

Why B2B and Nonprofits Should Invest in Their Websites and Portals In today’s digital first world, a website or customer portal isn’t just a “nice to have” , it’s the foundation of your organization’s success. Yet, many B2B companies and nonprofits fall into the trap...

A Guide To The Difference Between GEO, AIO and SEO

For years, we built websites to earn authority with search engines. Recent research outlines how AI summaries replacing traditional search results and are having a tremendous negative effect on website traffic. Since SEO is no longer driving customers to your site,...

Building a Strong Digital Foundation: Strategies for Construction

The construction industry is built on strong foundations, precision, and planning. But when it comes to attracting new clients, managing reputation, and standing out from competitors, your digital presence is just as important as your work in the field. Today’s...

How B2B Businesses Should Use AI to Drive Growth

Artificial Intelligence (AI) is no longer a futuristic concept, it’s a competitive imperative. For B2B companies, AI isn’t just about automating tasks or crunching data; it’s about unlocking smarter decision-making, enhancing customer experiences, and scaling...

What the Google June 2025 Core Update Means for Your Website

Google’s latest algorithm shift, the June 2025 Core Update, officially began rolling out on June 30, and website owners and marketers are already seeing early signs of impact. But before making any knee-jerk changes, here’s what you need to know. The June 2025 Core...

Smart Website Moves for B2B Businesses During the Summer Slowdown

Are you ready for the summer sales slump? You're not alone if Q3 slows you down, nearly two-thirds of B2B companies experience a drop in business activity during the summer months. Of those, 75% report sales declines of 20%, while 20% see a drop of 40% or more. As...